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Innovation

Google goes black to show that it is green

By Jason Hiner March 31, 2008, 6:35 AM PDT

Image
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google_lights_out.jpg
google_lights_out.jpg
Google goes black to show that it is green

Google goes black on Mar. 29, 2008

Google goes black on Mar. 29, 2008

The Google homepage flipped its color palette to black on March 29 to show its support for Earth Hour. In this gallery, see why Google went black in order to be green, and take a look at some photos of Google’s other green initiatives, including electric cars and solar panels at its headquarters.

Also see the related article Google: Green good guy or power grid glutton?

Credit: CNET Networks

Google goes black to show that it is green

Google shows its support for Earth Hour

Google shows its support for Earth Hour

Credit: CNET Networks

Google goes black to show that it is green

Earth Hour 2008

Earth Hour 2008

Credit: CNET Networks

Google goes black to show that it is green

RechargeIT.org car at Google

RechargeIT.org car at Google

Credit: Google

Google goes black to show that it is green

Sergey Brin powers up an electric car at Google

Sergey Brin powers up an electric car at Google

Credit: Google

Google goes black to show that it is green

Brin drives off in a Google electric car

Brin drives off in a Google electric car

Credit: Google

Google goes black to show that it is green

Google campus from the air

Google campus from the air

Credit: Google

Google goes black to show that it is green

Google solar panels from above

Google solar panels from above

Credit: Google

Google goes black to show that it is green

Solar panels at Google headquarters

Solar panels at Google headquarters

Credit: Google

Google goes black to show that it is green

More solar panels at Google

More solar panels at Google

Credit: Google

Google goes black to show that it is green

Solar panels on the roof at Google

Solar panels on the roof at Google

Credit: Google

Google goes black to show that it is green

Solar panels on the roof of a Google building

Solar panels on the roof of a Google building

Credit: Google

Google goes black to show that it is green

Solar panels in Google parking lot

Solar panels in Google parking lot

Credit: Google

Google goes black to show that it is green

Google solar panels up close

Google solar panels up close

Credit: Google

Google goes black to show that it is green

Blue solar panels at Google

Blue solar panels at Google

Credit: Google

Google goes black to show that it is green

Parking lot with solar panels at Google

Parking lot with solar panels at Google

Credit: Google

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By Jason Hiner
Jason Hiner is Editorial Director of CNET and former Editor in Chief of TechRepublic. He's co-author of the book, Follow the Geeks.
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