Italian start-up Zanetti Studio is marketing a printer that places magnetic sound strips on photos. Here, a Zanetti advertisement mock-up that has Hewlett-Packard's familiar look and feel simply inverts the "p" in the "hp" logo. The "hq speekysmart 4001," however, has nothing to do with the American PC maker. Zanetti Studio, marketer of the speekysmart printer, which promises to add verbal comments to photos, was asked by HP to remove the ad from public sites.
Bill Detwiler has nothing to disclose. He doesn't hold investments in the technology companies he covers.
Bill Detwiler is Managing Editor of TechRepublic and Tech Pro Research and the host of Cracking Open, CNET and TechRepublic's popular online show. Prior to joining TechRepublic in 2000, Bill was an IT manager, database administrator, and desktop support specialist in the social research and energy industries. He has bachelor's and master's degrees from the University of Louisville, where he has also lectured on computer crime and crime prevention.