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Maxim magazine celebrated its 100th issue by building a 75-by-110-foot billboard featuring its cover image of Eva Longoria, billed as “TV’s Sexiest Earthling.” The billboard doesn’t tower over a highway, however. It’s flat on the ground so that it can be seen from a satellite.
It took 25 hours to print the magazine cover on a vinyl mesh windscreen. A nine-person team worked 15 hours to assemble it on the ground using 125 stakes and 2,400 feet of airline cable.
Showgirls pose as push pins to hold down the billboard.
Zooming out to see the “Desperate Housewives” star’s place in the desert.
Maxim magazine teamed with the city of Las Vegas to build the giant poster, in a desert location southwest of the city.