Firefox is having trouble retaining its users. To remedy that problem Mozilla has cooked up a 12 point plan to increase retention. Step one is snazzier icons that elicit action. See Larry Dignan’s analysis on each part of the plan.
Mozilla wants to force the issue by putting icons in key areas on the desktop.
Mozilla also wants to make it easier to make Firefox a default browser.
Mozilla’s intro page is rather bland compared to this potential version.
Firefox is also beefing up a support page in case newbies get lost.
This goal of Mozilla’s is a little vague. Here’s an example of how the Web can become more personal.
Larry Dignan is Editor in Chief at Celonis. He was most recently Vice President, Editorial and Editor in Chief at ZDNet. Prior to that he was executive news editor at eWeek and news editor at Baseline. He also served as the East Coast news editor and finance editor at CNET News.com. Larry has covered the technology industry since 1995, publishing articles in WallStreetWeek.com, Inter@ctive Week, and The New York Times. He's a graduate of the Columbia School of Journalism and the University of Delaware.
