Parents can add specific shows they want TiVo to record for their children, or they can choose a list of preselected shows rated by either of two groups–Common Sense Media or the Parents Television Council.

One of the ways parents can select content to be recorded by TiVo for their children is by clicking on a specific age range. TV shows that are appropriate for the selected age group will appear as part of KidZone. Parents can later add or delete shows as they see fit.

TiVo Chief Executive Tom Rogers demonstrates how the KidZone service works.

Tom Rogers, who became CEO of TiVo in June, is faced with the challenge of helping TiVo grow its business in light of increasing competition in the digital recording market. The new KidZone service is one of the company’s latest attempts to differentiate its product from the DVRs sold by other companies, including cable and satellite TV providers.