This robotic duck from Aflac is for children with cancer.
My Special Aflac Duck, part of Aflac's ongoing Aflac Childhood Cancer Campaign and developed by Sproutel, is a cuddly robotic toy intended to help distract children coping with cancer. It helps children feel less alone by using interactive technology during their cancer treatment. A compatible web-based app enables children to mirror their care routines, including medical play, feeding and bathing via augmented-reality.
On average, childhood cancer treatment lasts more than 1,000 days. The Aflac duck dances, quacks and nuzzles to help comfort children when they need it most. It will be given to each one of the approximately 16,000 children newly diagnosed with cancer every year.
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By Teena Maddox
Teena Maddox is Associate Managing Editor at TechRepublic. She oversees TechRepublic's news team and TechRepublic Premium. She focuses on tech and business and how the two worlds intersect. Teena's lifelong journalism career has included writing on s...