In October 2005, CNET's IT department launched an new password policy. As part of the rollout process, the IT department carried out an aggressive communication campaign. Before the change, they sent a company-wide e-mail that outlined the new policy, explained why the change was necessary, offered step-by-step password reset instructions, and provided help desk contact information. IT personnel also gave live, end-user presentations. Both the e-mail and presentations were excellent examples of effective end-user communication, but the most interesting technique was this pen.