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Big Data

Photos: 20 products you didn’t know were built with IBM Watson

By Conner Forrest July 11, 2016, 11:38 AM PDT

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Photos: 20 products you didn’t know were built with IBM Watson

1. Marchesa's cognitive dress

1. Marchesa's cognitive dress

IBM’s cognitive computing platform, Watson, is being used in a host of businesses in finance, healthcare, legal, and other fields. But, there are some deployments that may surprise you.

IBM partnered with womenswear brand Marchesa to develop a cognitive dress that responded to human emotion at the Met Gala. Using Watson APIs and a host of other tools, the dress analyzed social sentiment and changed color depending on how users responded on Twitter.

SEE: 5 companies using IBM Watson to power their business (ZDNet)

Photos: 20 products you didn’t know were built with IBM Watson

2. Bear Naked custom granola

Image: IBM

2. Bear Naked custom granola

Using the cognitive power of IBM Watson, Bear Naked granola customers can build their own granola blend on BearNakedCustom.com. Once a base granola is chosen, chef Watson suggests other flavor pairings based on your preferences.

Image: IBM
Photos: 20 products you didn’t know were built with IBM Watson

3. Robot hotel concierge

Image: IBM

3. Robot hotel concierge

In March 2016, Hilton Worldwide announced “Connie,” a robot hotel concierge developed in conjunction with IBM Watson. Connie is currently stationed in Virginia, and can help with visitor requests, make restaurant recommendations, or explain some of the hotel’s amenities, among other things.

SEE: 5 companies using IBM Watson to power their business (ZDNet)

Image: IBM
Photos: 20 products you didn’t know were built with IBM Watson

4. Fantasy football

Image: IBM

4. Fantasy football

Edge Up Sports is using IBM Watson to power its application that helps fantasy football fans better manage their teams. The goal of the app is to make it easier and faster to understand insights from the latest games and stay competitive.

Image: IBM
Photos: 20 products you didn’t know were built with IBM Watson

5. Veterinary medicine

Image: IBM

5. Veterinary medicine

In late 2014, IBM Watson partnered with LifeLearn to bring Watson’s cognitive capabilities to veterinarians. The main product, LifeLearn Sofie, collects insight from the latest content around animal health so that veterinarians can stay up to date on the latest practices and provide better care.

SEE: 5 companies using IBM Watson to power their business

Image: IBM
Photos: 20 products you didn’t know were built with IBM Watson

6. Holiday shopping

Image: IBM

6. Holiday shopping

The IBM Watson Trend app takes data from millions of online conversations about specific products to help shoppers understand what will become trendy in a holiday season, so they can buy it before it sells out. For example, the app predicted which Lego sets were likely to sell out around Christmas 2015.

Image: IBM
Photos: 20 products you didn’t know were built with IBM Watson

7. Healthcare management

Image: IBM

7. Healthcare management

IBM employees get access to a special version of Welltok’s Cafu00e9Well Concierge that is powered by Watson. It can help users better understand their health benefits and conditions, and it can even answer questions in natural language, such as: “How long can I stay in the hospital post-partum?”

SEE: 5 companies using IBM Watson to power their business

Image: IBM
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Photos: 20 products you didn’t know were built with IBM Watson

8. Cyber security

Image: IBM

8. Cyber security

As part of a year-long research project, IBM Watson for Cyber Security will be developed in partnership with eight universities to help detect potential threats. Data from IBM’s X-Force research library, as well as thousands of other security documents, will be fed into the system to help it better determine threats.

SEE: IBM Watson takes on cybercrime with new cloud-based cybersecurity technology

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Photos: 20 products you didn’t know were built with IBM Watson

9. A Bon Appetit recipe app

Image: Alex Lau/Bon Apet

9. A Bon Appetit recipe app

With the Chef Watson app–created by IBM and Bon Appetit–Watson can teach you how to cook meals. Based on your dietary restrictions and specified ingredients, Watson can suggest a multitude of recipes and teach you how to make them step-by-step.

Image: Alex Lau/Bon Apet
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Photos: 20 products you didn’t know were built with IBM Watson

10. Personal shopping tools

Image: North Face

10. Personal shopping tools

By analyzing unstructured data and collecting information on consumer markets, Watson can pick out clothes for you. The North Face created a Watson-powered Expert Personal Shopper app, which suggests relevant products for each customer.

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Photos: 20 products you didn’t know were built with IBM Watson

11. Talkspace Therapy

Image: iStockphoto/lorenzoantonucci

11. Talkspace Therapy

The online therapy platform Talkspace joined forces with IBM to better help its users facing mental health issues. The cognitive computing power of Watson enables the system to make decisions and connect users to licensed therapists based on specific mental health needs.

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Photos: 20 products you didn’t know were built with IBM Watson

12. Staples' Easy Button

Image: iStockphoto/ChineloO

12. Staples' Easy Button

Staples has used IBM Watson to transform its Easy Button into a customer service machine. The Easy Button is now a cognitive ordering ecosystem that allows customers to use voice, text, or email to order supplies.

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Photos: 20 products you didn’t know were built with IBM Watson

13. Video editors

Image: IBM

13. Video editors

The 2017 Wimbledon competition upped its game in AI technology. IBM Watson created video highlights of the games, based on facial recognition, crowd noise, and other sensory data. The presence of IBM Watson essentially eliminates the need for a video editor, as the engine puts together highlight packages at a more efficient rate.

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Photos: 20 products you didn’t know were built with IBM Watson

14. Intelligent cars

Image: IBM

14. Intelligent cars

In 2016, IBM and General Motors (GM) joined forces to bring AI to automobiles. The aim was to bring location-based services to users in the car. GM’s Onstar Go uses machine learning to interpret user preferences and find patterns in driving decisions, going on to provide personalized marketing ads.

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Photos: 20 products you didn’t know were built with IBM Watson

15. Cancer treatment

Image: iStockphoto/vadimguzhva

15. Cancer treatment

The American Cancer Society and IBM Watson partnered in 2016 to help give cancer patients individualized information and advice. The result was a virtual advisor, through which patients could ask questions and receive meaningful responses. The Watson-powered system analyzed the patient’s type of cancer and stage, to provide the best advice.

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Photos: 20 products you didn’t know were built with IBM Watson

16. Education tools

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16. Education tools

The nonprofit Sesame Workshop and IBM Watson set out to improve global childhood education in 2016. Through Watson, the Sesame Workshop was able to offer educational systems and products that can adapt to any child’s learning style.

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Photos: 20 products you didn’t know were built with IBM Watson

17. Banking

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17. Banking

Standard Bank uses IBM Watson to improve expediency of addressing customer inquiries. The system identifies customers quickly, resulting in a much faster response time and improving the overall operations of the bank.

Image: iStockphoto/kwanchaichaiudom
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Photos: 20 products you didn’t know were built with IBM Watson

18. Travel research and booking services

Image: iStockphoto/champlifezy@gmail.com

18. Travel research and booking services

Watson partnered with Wayblazer to create a comprehensive travel research and booking service. The system is able to analyze images and reviews to create specialized recommendations for each traveler. Wayblazer offers options based on the client’s desires, changing the way travel agencies operate.

Image: iStockphoto/champlifezy@gmail.com
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Photos: 20 products you didn’t know were built with IBM Watson

19. Children’s toys

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19. Children’s toys

Smart toys are on the rise. With CogniToys, IBM Watson is used to connecting with kids. The internet-connected toy is able to answer questions, tell jokes and stories, and even create a personality. The educational toy is meant to be a child’s best friend and help them learn math, spelling, and more.

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Photos: 20 products you didn’t know were built with IBM Watson

20. Fitness wearables and apps

Image: IBM

20. Fitness wearables and apps

tUnder Armour and Watson are getting fit. Their partnership aims to provide data-backed fitness and health insights for wearables and fitness apps. The Under Armour fitness app UA Record uses Watson to create a cognitive coaching function, which gives users a fitness trainer and personal health consultant.

Image: IBM
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By Conner Forrest
Conner is a former Senior Editor for TechRepublic. He is now a Senior Research Analyst at 451 Research.
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