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Apple Computer’s latest collaboration with U2’s Bono has iPod fans seeing red–or in the styling of the marketing materials, (Product) Red. This crimson-clad 4GB iPod Nano sells for $199, and Apple plans to donate $10 from each sale to a Bono-affiliated campaign to fight AIDS in Africa.
Philanthropy is just part of the iPod equation. Even as Apple was touting the do-good aspirations of its red music player, it was playing up mobile clubbing powered by iPods. Here, hundreds of iPod flashmobbers met in the U.K.’s Liverpool Station after 7 p.m. Wednesday to dance in silence as they listened to their iPods while commuters waited for their trains. Details of the impromptu gathering were sent out through e-mail.