Apple Computer’s latest collaboration with U2’s Bono has iPod fans seeing red–or in the styling of the marketing materials, (Product) Red. This crimson-clad 4GB iPod Nano sells for $199, and Apple plans to donate $10 from each sale to a Bono-affiliated campaign to fight AIDS in Africa.
Philanthropy is just part of the iPod equation. Even as Apple was touting the do-good aspirations of its red music player, it was playing up mobile clubbing powered by iPods. Here, hundreds of iPod flashmobbers met in the U.K.’s Liverpool Station after 7 p.m. Wednesday to dance in silence as they listened to their iPods while commuters waited for their trains. Details of the impromptu gathering were sent out through e-mail.
Bill Detwiler is the Editor for Technical Content and Ecosystem at Celonis. He is the former Editor in Chief of TechRepublic and previous host of TechRepublic's Dynamic Developer podcast and Cracking Open, CNET and TechRepublic's popular online show. Previously, Bill was an IT manager in the social research and energy industries. He has bachelor's and master's degrees from the University of Louisville, where he has also lectured on computer crime and crime prevention.
