Photos: Elon Musk and the rise of Tesla
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Tesla CEO Elon Musk
Tesla CEO Elon Musk
Tesla CEO Elon Musk remains one of the biggest factors behind the power of the Tesla brand.
SEE: Elon Musk and the cult of Tesla: How a tech startup rattled the auto industry to its core
Tesla Model 3 announcement
Tesla Model 3 announcement
Tesla fans went crazy for the Model 3 when it was announced in March 2016, with over 300,000 pre-orders in the first week.
SEE: Elon Musk and the cult of Tesla: How a tech startup rattled the auto industry to its core
Tesla's touchscreen console
Tesla's touchscreen console
The integration of technology such as a large touchscreen console has been one of the ways Tesla has attracted so many engineers and IT professionals to its brand.
SEE: Elon Musk and the cult of Tesla: How a tech startup rattled the auto industry to its core
Musk and the Tesla Model X
Musk and the Tesla Model X
Elon Musk shows off the Tesla Model X SUV with its signature “falcon wing doors.”
SEE: Elon Musk and the cult of Tesla: How a tech startup rattled the auto industry to its core
Tesla Meetup group in St. Louis
Tesla Meetup group in St. Louis
A Tesla Meetup group in St. Louis, MO, gathers around their Teslas after a dinner spent talking about Autopilot.
SEE: Elon Musk and the cult of Tesla: How a tech startup rattled the auto industry to its core
Tesla Model S at a showroom
Tesla Model S at a showroom
This Tesla Model S shows off its design and roominess at a Tesla showroom in Palo Alto, California.
SEE: Elon Musk and the cult of Tesla: How a tech startup rattled the auto industry to its core
Tesla Supercharger stations
Tesla Supercharger stations
Tesla Supercharger stations are quickly spreading across the United States, Europe, and Asia.
SEE: Elon Musk and the cult of Tesla: How a tech startup rattled the auto industry to its core
Tesla Model 3
Tesla Model 3
Tesla is betting big on the Model 3 as the car that will bring its brand to the masses when it hits the market in 2018.
SEE: Elon Musk and the cult of Tesla: How a tech startup rattled the auto industry to its core
Tesla pre-order customers
Tesla pre-order customers
At a Tesla showroom in Centennial, Colorado, 400-500 fans waited in line on March 31, 2016 to place a pre-order for a Tesla Model 3–to be delivered in 2018.
SEE: Elon Musk and the cult of Tesla: How a tech startup rattled the auto industry to its core
The future of Tesla
The future of Tesla
Whether the cult-like following of the Tesla brand can sustain itself and if it can scale to a wider audience are both major unknowns.
SEE: Elon Musk and the cult of Tesla: How a tech startup rattled the auto industry to its core
