Photos: Elon Musk and the rise of Tesla

Tesla CEO Elon Musk

Tesla CEO Elon Musk remains one of the biggest factors behind the power of the Tesla brand.

SEE: Elon Musk and the cult of Tesla: How a tech startup rattled the auto industry to its core

Image: Getty/Robyn Beck

About Jason Hiner

Jason Hiner is Global Editor in Chief of TechRepublic and Global Long Form Editor of ZDNet. He's co-author of the book, Follow the Geeks.