Photos: Elon Musk and the rise of Tesla

Tesla CEO Elon Musk

Tesla CEO Elon Musk remains one of the biggest factors behind the power of the Tesla brand.

SEE: Elon Musk and the cult of Tesla: How a tech startup rattled the auto industry to its core

Image: Getty/Robyn Beck

By Jason Hiner

Jason Hiner is Editorial Director of CNET and former Editor in Chief of TechRepublic. He's co-author of the book, Follow the Geeks.