Pandora is deceptively simple. For free, members can create any number of radio stations based on the sounds of a favorite song or artist, such as "Blackbird" by the Beatles or just the music of Prince. Once the artist or song is found in the system, the station streams from the Web, within seconds, music that is rhythmically or artistically similar. Because of licensing restrictions, Pandora does not play any one song on demand. People can give a newly played song a "thumbs up" or "thumbs down" to tailor future selections, or they can request a new song or artist to add diversity.
Bill Detwiler has nothing to disclose. He doesn't hold investments in the technology companies he covers.
Bill Detwiler is Managing Editor of TechRepublic and Tech Pro Research and the host of Cracking Open, CNET and TechRepublic's popular online show. Prior to joining TechRepublic in 2000, Bill was an IT manager, database administrator, and desktop support specialist in the social research and energy industries. He has bachelor's and master's degrees from the University of Louisville, where he has also lectured on computer crime and crime prevention.