19 cents

Each tag costs around 19 cents, a sum BGN’s CIO, Jan Vink, describes as “not prohibitive”. Vink said a number of other booksellers–including Barnes & Noble and Blackwells–have visited the store already to see how the project is going. He is hoping that with more retailers using item-level RFID-tagging prices will come down.

Photo credit: Jo Best

Every book is tagged

Each and every one of the 250,000 books kept in the Maastricht store is RFID chipped, by means of a stick-on paper label with an integrated tag, which sits alongside the traditional bar-coded price sticker.

Vink said the company is hoping to introduce a single label, which will be attached to the books at the distributor, from next year.

Photo credit: Jo Best

Through a scanner

When a consignment of books arrive at the store, they are put through a scanner like this which can read all the RFID tagged merchandise in one go. rnrn

rnPhoto credit: Jo Bestrn

Smart shelves

While BGN’s RFID system helps the retailer identify books as they arrive at the store and reduce theft, there remains little at present the bookseller can do to recover a book if a shopper picks it up and replaces it on a different shelf–the book is essentially lost. rn

rnOne solution to the problem is “smart shelves”–where shelving units themselves are equipped with RFID scanners, enabling them to identify all books stored within the unit and spot any misplaced titles. rn

rnCurrently, however, the Maastricht Selexyz store doesn’t have such units. Vink told silicon.com the cost of the smart shelves is currently too high but the book chain hopes to install them in the next couple of years. The shelving used in the store at present is metal–which can cause read problems for the RFID scanners. It’s also the reason why the store reports problems scanning the Guinness World Records book, which has an aluminium cover. rnrn

rnPhoto credit: Jo Bestrn

RFID scanner

This RFID scanner is one of a number put at the disposal of the customers. By pressing the book against the scanner, shown on the right, shoppers can instantly check the price of their book. The RFID reader will scan the chip for the tag’s ID number, check the number in the database and display the cost and other details of the book. rn

rnThe system is supplied by vendor Progress and uses natural language search to help shoppers track down their desired tomes. rnrn

rnPhoto credit: Jo Bestrn

Taking inventory

Scanners are also used by BGN staff to take inventory. Staff can use the handheld scanner–the beige box shown here–to read the tags held on the books. The titles are then displayed on screen. rnrn

As an early model of such kit, the trolley is somewhat bulky and staff are hoping future iterations shrink in size. rnrn

rnPhoto credit: Jo Bestrn

Used tags destroyed

The tills used in the Selexyz shops “blow up” the tag once the book it is attached to has been bought. While the decision to destroy the tags safeguards shoppers’ privacy–tags cannot be read once the book is purchased–it also means BGN won’t be able to use the tags to track and authorize returns. rn

rnThe store uses more Progress tech to govern the transactions as well as manage data generated by the RFID system. rn

rnPhoto credit: Jo Bestrn