Social Enterprise

Photos: Pinterest: Lessons from brands doing it right

By // February 26, 2015, 4:30 AM PST // ErinCarson

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  • Adobe

    Adobe shows off neat things you could conceivably do with their products, but also engages with fans through campaigns like #AdobeRemix, where they invited people to remix their logo.

  • Etsy

    Part of Pinterest involved pinning products you want. This makes a lot of sense for Etsy, when an impulse buy could be a pin away.

  • GE

    GE doesn't just rely on what's already floating around out there on Pinterest. They make their own graphics for their That's Genius! board, which range from quotes, to humor, to mini infographics.

  • IBM

    IBM's helps pinners learn about the company's history with a board dedicated to its past.

  • Intel

    Intel has a great diversity of boards. They don't just push their products. They have boards for tech fashion, great quotes, and even infographics they create.

  • L.L. Bean

    Consider the lifestyle and other interests of your audience. L.L. Bean, for example, pins items that might be interesting aside from monogrammed tote bags.

  • Lowe's

    Pinterest is a haven for projects. Lowe's has a board dedicated to how-tos. So, in case your ambition moves beyond your computer, you'll have a selection of projects to pick from that may require a trip to Lowe's for supplies.

  • Microsoft

    Visual appeal is important. Pinner like pretty pictures. Microsoft has a board that ties their branding (they use their logo colors) in with the eye candy pinners enjoy looking at.

  • Starbucks

    Another good use for boards is seasonal promotion. Starbucks' Hosting the Holidays board shows not only their seasonal offerings, but also other items like DIY holiday centerpieces and Christmas cookie recipes.

  • Whole Foods

    If you've spent any time on Pinterest, you know recipes are one of the most popular types of pins. Whole Foods taps into sticky content by posting recipes -- the sort of thing pinners are already apt to pin.

Adobe

Adobe shows off neat things you could conceivably do with their products, but also engages with fans through campaigns like #AdobeRemix, where they invited people to remix their logo.

Related Topics:

Social Enterprise Collaboration Software CXO Innovation

About Erin Carson

Erin Carson is a Staff Reporter for CNET and a former Multimedia Editor for TechRepublic.