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Social enterprise

Photos: Pinterest: Lessons from brands doing it right

By Erin Carson February 25, 2015, 1:35 PM PST

Image
1
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genelectric.png
genelectric.png
Photos: Pinterest: Lessons from brands doing it right

GE

GE

GE doesn’t just rely on what’s already floating around out there on Pinterest. They make their own graphics for their That’s Genius! board, which range from quotes, to humor, to mini infographics.

llbean.png
llbean.png
Photos: Pinterest: Lessons from brands doing it right

L.L. Bean

L.L. Bean

Consider the lifestyle and other interests of your audience. L.L. Bean, for example, pins items that might be interesting aside from monogrammed tote bags.

lowes.png
lowes.png
Photos: Pinterest: Lessons from brands doing it right

Lowe's

Lowe's

Pinterest is a haven for projects. Lowe’s has a board dedicated to how-tos. So, in case your ambition moves beyond your computer, you’ll have a selection of projects to pick from that may require a trip to Lowe’s for supplies.

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By Erin Carson
Erin Carson is a Staff Reporter for CNET and a former Multimedia Editor for TechRepublic.
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