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E-Commerce

Photos: See Apple’s glass palace

By Bill Detwiler May 18, 2006, 3:22 AM PDT Bill Detwiler on Twitter billdetwiler

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Apple store
Apple store
Photos: See Apple’s glass palace

Corinne Schulze/CNET Networks

Apple Computer’s latest retail store, located at 767 Fifth Ave. between 58th and 59th Streets in New York, will open Friday at 6 p.m. EDT. The underground store, which is marked by a 32-foot street-level glass cube with an Apple logo, will stay open 24 hours a day, 365 days a year.

Corinne Schulze/CNET Networks
Photos: See Apple’s glass palace

The 10,000-square-foot Apple store on Fifth Avenue will have the largest staff of any Apple store, with nearly 300 employees on hand. The glass entrance bears a resemblance to the exterior of the Louvre Museum, which is marked by a glass pyramid designed by I.M. Pei.

Photos: See Apple’s glass palace

A spiral staircase leads down to the main floor of the Fifth Avenue store, which was designed by a team that included Steve Jobs; Ron Johnson, senior vice president of retail for Apple; and Peter Bohlin of the architectural firm Bohlin Cywinski Jackson.

Photos: See Apple’s glass palace

Apple’s new retail store will feature a combined 45-foot Genius Bar, iPod Bar and The Studio, where customers can get face-to-face support, free advice and work on creative projects at any hour of the day or night.

Photos: See Apple’s glass palace

The new Apple store offers more than 100 Macs and nearly 200 iPods for customers to try before they buy.

Photos: See Apple’s glass palace

The Fifth Avenue store is Apple’s second New York retail shop. The first opened in the city’s SoHo district in 2002.

Photos: See Apple’s glass palace

In April, the cube-shaped structure that would become the entrance to the latest Apple store was still under construction in Manhattan.

Photos: See Apple’s glass palace

Employees of the new Apple store on Fifth Avenue practice their best “May I help you?” stance.

Photos: See Apple’s glass palace

Staff will be on hand at the “iPod Bar” to serve up answers to questions about the music players.

Photos: See Apple’s glass palace

At “The Studio,” one of the help desks in Apple retail stores, customers can get product answers and advice.

rnClick here to watch a video of Apple’s Ron Johnson talking to the media about the new store.

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By Bill Detwiler
Bill Detwiler is the Editor for Technical Content and Ecosystem at Celonis. He is the former Editor in Chief of TechRepublic and previous host of TechRepublic's Dynamic Developer podcast and Cracking Open, CNET and TechRepublic's popular online show.
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