Innovation

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HBO's Bleed for the Throne Game of Thrones event

HBO partnered with the American Red Cross for a blood donation promotional effort with a Game of Thrones theme. The event, Bleed For The Throne, combined an immersive experience for guests to walk in the steps of characters who bled for the throne.

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By Teena Maddox

Teena Maddox is Associate Managing Editor at TechRepublic. She oversees TechRepublic's news team and TechRepublic Premium. She focuses on tech and business and how the two worlds intersect. Teena's lifelong journalism career has included writing on s...