Innovation

Photos: The best of SXSW 2019

HBO's Bleed for the Throne Game of Thrones event

HBO partnered with the American Red Cross for a blood donation promotional effort with a Game of Thrones theme. The event, Bleed For The Throne, combined an immersive experience for guests to walk in the steps of characters who bled for the throne.

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By Teena Maddox

Teena Maddox is Associate Managing Editor at TechRepublic. She oversees production of TechRepublic's downloads and TechRepublic Premium. Teena also covers hardware devices, IoT, smart cities and wearables. She ties together the style and substance of...