Innovation

Photos: The best of SXSW 2019

HBO's Bleed for the Throne Game of Thrones event

HBO partnered with the American Red Cross for a blood donation promotional effort with a Game of Thrones theme. The event, Bleed For The Throne, combined an immersive experience for guests to walk in the steps of characters who bled for the throne.

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Image: Teena Maddox/TechRepublic

By Teena Maddox

Teena Maddox is a Senior Editor at TechRepublic, covering hardware devices, IoT, smart cities and wearables. She ties together the style and substance of tech. Teena has spent 20-plus years writing business and features for publications including Peo...