Innovation

Photos: The best of SXSW 2019

By // March 18, 2019, 2:43 PM PST // teena_maddox

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  • HBO's Bleed for the Throne Game of Thrones event

    HBO partnered with the American Red Cross for a blood donation promotional effort with a Game of Thrones theme. The event, Bleed For The Throne, combined an immersive experience for guests to walk in the steps of characters who bled for the throne.

    SEE: Photo Galleries: Check out our coverage (TechRepublic on Flipboard)

    Image: Teena Maddox/TechRepublic

  • HBO's Bleed for the Throne Game of Thrones event

    Dare you sit on the Iron Throne at the Bleed for the Throne Game of Thrones event at SXSW?

    SEE: Photo Galleries: Check out our coverage (TechRepublic on Flipboard)

    Image: Teena Maddox/TechRepublic

  • HBO's Bleed for the Throne Game of Thrones event

    The Mountain was one of the Game of Thrones characters seen as part of HBO's Bleed for the Throne event.

    SEE: Photo Galleries: Check out our coverage (TechRepublic on Flipboard)

    Image: Teena Maddox/TechRepublic

  • Virtual Cinema

    SXSW attendees could experience a range of virtual reality films at the Virtual Cinema.

    SEE: Photo Galleries: Check out our coverage (TechRepublic on Flipboard)

    Image: Teena Maddox/TechRepublic

  • SXSW Cheeselandia Wisconsin

    A sampling of the 4,000-plus pounds of cheese at the SXSW Cheeselandia Wisconsin event.

    SEE: Photo Galleries: Check out our coverage (TechRepublic on Flipboard)

    Image: Teena Maddox/TechRepublic

  • SXSW Cheeselandia Wisconsin

    Guests crowded around a cheese Ferris Wheel and piles of various types of cheese at the SXSW Cheeselandia Wisconsin event.

    SEE: Photo Galleries: Check out our coverage (TechRepublic on Flipboard)

    Image: Teena Maddox/TechRepublic

  • Good Omens Garden of Earthly Delights

    Amazon Prime Video brought the Apocalypse to SXSW in celebration of the new Amazon Prime Original series, Good Omens. Guests visited the Garden of Earthly Delights to pet Hellhounds, sample forbidden fruit and read their prophecies.

    SEE: Photo Galleries: Check out our coverage (TechRepublic on Flipboard)

  • Good Omens Garden of Earthly Delights Hellhounds Puppy Pen

    The Good Omens Garden of Earthly Delights Hellhounds Puppy Pen lured guests to pet good dogs and bad dogs.

    SEE: Photo Galleries: Check out our coverage (TechRepublic on Flipboard)

    Image: Teena Maddox/TechRepublic

  • Good Omens Garden of Earthly Delights Hellhound

    This beast lives a double life - it wears a Bad Dog Hellhound bandanna, but has draped a Good Dog Hellhound bandanna on its pen in the Garden of Earthly Delights.

    SEE: Photo Galleries: Check out our coverage (TechRepublic on Flipboard)

    Image: Teena Maddox/TechRepublic

  • Good Omens Garden of Earthly Delights Hellhound

    Puppy snuggles were an important part of the Good Omens Garden of Earthly Delights Hellhound Puppy Pen.

    SEE: Photo Galleries: Check out our coverage (TechRepublic on Flipboard)

    Image: Teena Maddox/TechRepublic

  • Good Omens Garden of Earthly Delights

    This massive, 20-foot tall tree at the center of the Good Omens Garden of Earthly Delights served guests wine and beer out of its trunk.

    SEE: Photo Galleries: Check out our coverage (TechRepublic on Flipboard)

    Image: Teena Maddox/TechRepublic

  • Sony WOW studio

    The Sony WOW studio used tech to help SXSW guests get creative with sound and light.

    SEE: Photo Galleries: Check out our coverage (TechRepublic on Flipboard)

    Image: Teena Maddox/TechRepublic

  • Sony WOW studio

    The Sony WOW studio used tech to help SXSW guests get creative with sound and light.

    SEE: Photo Galleries: Check out our coverage (TechRepublic on Flipboard)

    Image: Teena Maddox/TechRepublic

  • Random aliens

    Random alien sightings are common during SXSW, as they try to pass as human on the streets of Austin, Texas.

    SEE: Photo Galleries: Check out our coverage (TechRepublic on Flipboard)

    Image: Teena Maddox/TechRepublic

  • Conversations About America's Future with Elizabeth Warren

    Senator Elizabeth Warren was one of the guests at the Conversations About America's Future sessions at SXSW.

    SEE: Photo Galleries: Check out our coverage (TechRepublic on Flipboard)

    Image: Teena Maddox/TechRepublic

  • Comcast/NBCU House

    The line never went away at the Comcast/NBCU House at SXSW, as guests swarmed the popular venue.

    SEE: Photo Galleries: Check out our coverage (TechRepublic on Flipboard)

    Image: Teena Maddox/TechRepublic

  • RealSelf House of Modern Beauty

    RealSelf hosted a panel at it's House of Modern Beauty to showcase popular podcast hosts including Jane Larkworthy, beauty columnist for The Cut.

    SEE: Photo Galleries: Check out our coverage (TechRepublic on Flipboard)

    Image: Teena Maddox/TechRepublic

  • Lost unicorn

    SXSW has no shortage of quirky posters, including this one for a lost unicorn named Carl.

    SEE: Photo Galleries: Check out our coverage (TechRepublic on Flipboard)

    Image: Teena Maddox/TechRepublic

  • LG Innovation House

    LG's Innovation House

    SEE: Photo Galleries: Check out our coverage (TechRepublic on Flipboard)

    Image: Teena Maddox/TechRepublic

  • LG's Snowwhite frozen dessert maker

    At SXSW, LG debuted Snowwhite, it's single-serve frozen dessert machine.

    SEE: Photo Galleries: Check out our coverage (TechRepublic on Flipboard)

    Image: Teena Maddox/TechRepublic

  • ADP Breaking Barriers

    ADP invited SXSW guests to break down workplace barriers including the glass ceiling, outdated technology, wage inequality and work/life balance.

    SEE: Photo Galleries: Check out our coverage (TechRepublic on Flipboard)

    Image: ADP

  • Accenture paired with Disney for Dumbo AI experience

    Accenture partnered with Disney to showcase an AI experience featuring the upcoming Dumbo movie.

    SEE: Photo Galleries: Check out our coverage (TechRepublic on Flipboard)

    Image: Teena Maddox/TechRepublic

  • Blind Spot Bus

    The Blind Spot Bus parked at various locations around Austin, Texas during SXSW. It's purpose was to show how unconscious bias affects us all.

    SEE: Photo Galleries: Check out our coverage (TechRepublic on Flipboard)

    Image: Teena Maddox/TechRepublic

  • Facebook Art Dept. installation

    The Facebook Art Dept. commissioned a colloaborative artwork display that, when finished, could be viewed in augmented reality through a mobile app.

    SEE: Photo Galleries: Check out our coverage (TechRepublic on Flipboard)

    Image: Teena Maddox/TechRepublic

  • Conversations About America's Future with John Kasich

    At SXSW, Conversations About America's Future including a session with former Gov. John Kasich.

    SEE: Photo Galleries: Check out our coverage (TechRepublic on Flipboard)

    Image: Teena Maddox/TechRepublic

  • Yoga with Medterra CBD

    Medterra CBD hosted a weekend wellness event that included morning yoga.

    SEE: Photo Galleries: Check out our coverage (TechRepublic on Flipboard)

    Image: Teena Maddox/TechRepublic

  • CNN Town Hall

    CNN's Jake Tapper was one of the hosts of the CNN Town Hall with Pete Buttigieg, Tulsi Gabbard and John Delaney as the three contenders for the 2020 Democratic nomination.

    SEE: Photo Galleries: Check out our coverage (TechRepublic on Flipboard)

    Image: Teena Maddox/TechRepublic

  • Nuns and aliens

    Nuns joined the aliens for this party at the SAP house at SXSW.

    Also see

    Image: Teena Maddox/TechRepublic

HBO's Bleed for the Throne Game of Thrones event

HBO partnered with the American Red Cross for a blood donation promotional effort with a Game of Thrones theme. The event, Bleed For The Throne, combined an immersive experience for guests to walk in the steps of characters who bled for the throne.

SEE: Photo Galleries: Check out our coverage (TechRepublic on Flipboard)

Image: Teena Maddox/TechRepublic

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By Teena Maddox

Teena Maddox is a Senior Editor at TechRepublic, covering hardware devices, IoT, smart cities and wearables. She ties together the style and substance of tech. Teena has spent 20-plus years writing business and features for publications including Peo...