With Project Ara, Google plans to let users build their own handset out of upgradeable modules.
Now a UK start-up is hoping to take the same approach with a smartwatch, by offering a wrist-worn computer where you decide which hardware it includes.
The Blocks smartwatch will be made of multiple modules - each housing different sensors and add-ons: ranging from a fingerprint scanner to an NFC chip for contactless payments.
The idea is for users to choose the hardware blocks that support the features they want. And if they want a bare bones watch for a lower price then that should be possible too.
Image: Blocks Wearables
Nick Heath is chief reporter for TechRepublic. He writes about the technology that IT decision makers need to know about, and the latest happenings in the European tech scene.