Embrace enterprise social networking with Google+ Communities
By David Politis
At BetterCloud, we usually consider ourselves to be on the bleeding edge of adoption when it comes to all things Google, so it was slightly surprising that up until last month, we were still using email distribution lists as our form of an internal social network. It wasn't until we fully realized the power - and privacy - of Google+ Communities that we saw this feature as a viable replacement for those outdated lists.
Enterprise social network
For any business operating on the Google Apps platform, using a Google+ Community as your enterprise social network (ESN) should be a no brainer. Employees already spend the majority of their work day in their inbox, so why not give them an interactive tool with notifications surfaced in Gmail - and elsewhere like Google Calendar, Google search results, and Google Drive? While other providers like Jive and Yammer require users to get used to yet another new product, Google+ integrates seamlessly with the rest of the Google Apps suite.
Moreover, we've found that the actual Community fosters sharing. In the past, we experimented with domain-only sharing on Google+, but found that internal posts were getting lost in the Google+ feeds of our employees. Instead, the Community provides a singular place for all updates, milestones, announcements and news items to be shared, commented on and celebrated.
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