Taking Web analytics to new data types
Visual Sciences, the company formerly known as WebSideStory, is taking its Web analytics software and extending it into the enterprise. The general idea is to take the analytics capabilities Web marketing folks use daily and extend it to other parts of the business. For instance, Visual Sciences software can analyze any data in an enterprise such as interactive voice response (IVR) information, customer information and point-of-sale transactions. Here are some screens from a demo of the company's Visual Workstation application. The demo is focused on Web site information but can apply to any information that resides in a data warehouse. This particular slide shows the geographic breakdown of a Web site's users. The white clouds on the map indicate the density of users in an area. This blog post
has more on Visual Sciences' strategy. Click to zoom on any image.