Deliveroo Delivers Growth Thanks to a Feast of Data-Driven Insights and Personalised Messages

Deliveroo has more than 140,000 restaurant partners globally – ranging from international brands and city-based eateries, to family-run independent businesses in the regions. Epsilon was set the challenge of:

  • Activating Deliveroo’s in-house data in a way that generated incremental growth across all restaurant types and geographic settings
  • Providing partners with the right tools and creative services they need to attract more customers
  • Harnessing Deliveroo’s wealth of in-house data to guide its marketing team’s media-purchasing decisions
  • Accurately measuring the ROI from this bought media, stripping out sales that would have occurred regardless of media spend

Download this case study to find out the solutions Epilson used to create highly personalised campaigns targeting individual customers to drive the desired incremental growth.

Resource Details

Epsilon logo
Provided by:
Data Management