Outdoor leisure and adventure equipment wholesaler and distributor, to process transactions, staff had to manually integrate data from different sales, purchasing, inventory and accounting modules. As turnover increased, efficient despatch became more difficult. SGA wanted to streamline processes, while also improving reporting. With the help of MicroChannel Services, SGA staff deployed Microsoft Dynamics GP, automating the sales order process. Staff also integrated Microsoft Dynamics GP with the firm's warehouse management system, so that sales order data flowed straight to picking and shipping, then back to Dynamics GP.