Marketing is a process that affects the people lives. The users are consumers, but many of them are part of marketing like sales persons, wholesalers, rivals, raw material suppliers and so force. As all know, the concept of marketing is constantly redefined. Marketing defines activities that create value through exchange between parties. This concept is ...

Software plays a critical role in businesses, governments and societies. To improve performance and quality of the software are important goals of software engineering. Mining data has recently emerged as a promising means to meet this goal due to two main trends: the increasing abundance of such data and its demonstrated helpfulness in solving numerous ...

Radio Frequency IDentification (RFID) systems are a common and useful in, supply chain management, asset tracking, animal tracking and retail inventory control. Due to hectic research and developments, in the near future, low-cost RFID tags may be a practical replacement candidate for optical barcodes on consumer items. Shockingly, the widespread arrangement of RFID gadgets in ...

The central role of branding in establishing the firm’s identity and building its position in the global marketplace among customers, retailers and other marketplace participants makes it increasingly imperative for firms to establish a clear cut international branding strategy. This paper examines the impact of branding aspects on firm performance in the emerging markets of ...

In light of high cost and higher rate of failure of data warehousing projects, it becomes imperative to study software processes being followed for data warehousing. In this paper, the authors present a survey of literature for data warehousing requirement gathering and testing. This paper has analyzed drawbacks of traditional techniques for requirement gathering and ...

In this paper the authors identify the determinants of perception of consumers in facilities management in India. This paper was carried out in South India. Since the main objective of the paper was to identify the awareness and determinants of perception of consumer in the facilities management among the middle income groups in South India, ...

In this paper, the authors are proposing the implementation of geo-messaging using location based services and Google cloud messaging API’s of Android. Geo-fencing can be defined as the process of sending messages tied to a location which means the receiver will not get the message until they enters the vicinity of the specified location. Geo-fencing ...

Cloud computing is the newest term for the ongoing-dreamed vision of computing as a utility. The cloud provides convenient, on-demand network access to a centralized pool of configurable computing resources that can be rapidly deployed with great efficiency and minimal management overhead. The industry leaders and customers have wide-ranging expectations for cloud computing in which ...

Adders are one of the widely used digital components in digital integrated circuit design. In this paper, various adder structures can be used to execute addition such as serial and parallel structures and most of researches have done research on the design of high-speed, low-area, or low-power adders. Adders like ripple carry adder, carry select ...

Six sigma is considered to be one of the best quality improvement methodology applied successfully to organizational areas like manufacturing, production, accounting and finance, sales and marketing, information systems, human resource management etc. In this era of economic slowdown organizations expect high Return On Investment (ROI) form every business function. Productivity of sales and marketing ...