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The Essential Elements to Consider for Micro-Segmentation
Cyber security professionals are tasked to make organisations both safe and agile. This dual mandate means selecting technologies that reduce the complexity of operations, but without compromising security. Therefore, security must not only leverage existing investments, it must also support future development and emerging technologies. As micro-segmentation grows in popularity,...
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Strategy Guide: Why Micro-Segmentation Should Be Your Focus for Cloud Security
Today’s dynamic data centres require enterprises to shift their attention from intrusion prevention and access management to the workloads and applications themselves. Security teams need to find ways to reduce the expanding attack surface within data centres, reducing the vulnerability of servers running applications. Traditional authentication techniques such as signature...
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Mobile Shopping Behaviors: Browsing, Buying or Both?
We wanted to learn a bit more about how consumers today use mobile devices to shop and buy, so we conducted a survey of 1000 US consumers. Much of our analysis focuses on three demographics – millennials (ages 18-34), Gen Xers (ages 35-54) and baby boomers (ages 55 and above)....
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Online or In-Store? Exploring the Shift in Shopping Behavior
Consumer shopping behavior is changing. And with so many resources at their disposal, it’s not difficult to see why. Retailers who want to successfully navigate this exciting period need to better understand the channels their customers are shopping on, how they are using technology to shop and the factors...
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Ecommerce Platform Benchmark: What Commerce Marketers Need Now
Gradual shifts are beginning to emerge in the ecommerce platform landscape. Our third annual survey of commerce marketers found that concerns over website functionality have diminished, while the hunt for solutions to increase customer loyalty and personalization is becoming more critical. And the wariness over cloud-based SaaS systems has...
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The Commerce Marketer's Guid to Turning Shoppers into Buyers
The buyer’s journey is constantly evolving, and it can be difficult to keep up with the ever-changing expectations of the consumer. With so many potential touch points between new website user and returning customer, it’s essential that your business be prepared every step of the way. The tools are there...
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Inside the Minds of Ecommerce Execs
We surveyed ecommerce executives from the US, the UK, Canada, Australia and the Netherlands to learn more about their best practices. We wanted to know more about their top priorities, how they’re responding to consumer needs and how they’re optimizing their digital and mobile strategies, among other insights. What are...
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Marketing Personalization: Let the data do the work
By blending customer-provided data and behavioral data, you can deploy eective email campaigns that far surpass the batch-and-blast approach. Welcome series, birthday promotions and abandoned cart messages are all highly eective ways to generate revenue. They are also simple to execute. And automating those campaigns can boost return on investment...
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Email Deliverability: Why it Matters, What You Can Do to Improve it
Did you know that only one in five emails actually make it to the inbox? Where do yours end up? Deliverability can make or break your email marketing program. Yet, many marketers don’t fully understand it. We’ll show you how to create a program that beats the odds. What...
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Without strong network segmentation policy and security measures, if a server firewall gets breached, the attacker can move easily to any number of others in the network. Perimeter security measures like firewalls – even if virtualized – do not prevent attackers as they expand their foothold using east-west traffic. The...
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