Impact of the Internet on Marketing Strategy Formulation

The Internet has become an indispensable tool for today’s businesses. Every business organization is using it in some way or another these days. Marketing managers who fail to use the Internet in in formulating their companies’ marketing strategy will be at a disadvantage. This paper discusses how the Internet is impacting the conduct of a firm’s marketing strategy. The discussion includes the impact of the Internet on product and brand strategy, pricing strategy, distribution and promotion strategy.