When you’re selling technology, your clients don’t necessarily want to know the details of how technology is solving their problems. They are interested in the results you can provide – security and stability. Your success as an IT service provider is measured by your ability to satisfy customer needs and communicate how your solutions add value.

This eBook will explain what a Pain Chain is, how it works and how to use it as a successful sales strategy. This eBook also includes a worksheet that you can use to map out a Pain Chain for your clients. When used correctly, the Pain Chain becomes a useful tool that can help you strengthen your relationship with your clients.