Despite the rise in the use of facial recognition software, many people have brought up concerns regarding the ethics, privacy issues, and biases of these systems.

Madeline Clarke, writing for TechRepublic Premium, looks at facial recognition software and explores the features, pros, cons, and other key aspects that you should know about this cutting-edge technology.

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  FACIAL RECOGNITION SOFTWARE USES

  Facial recognition software systems are used for a variety of purposes, primarily having to do with ensuring security and privacy. The following list highlights just a few of the many different use cases.

  Business surveillance

  Biometrics authentication can have many applications in business, especially for security. Business surveillance systems often operate with facial recognition technology to perform identification and access control for their internal systems, rather than the traditional methods of using security badges, keys, or passcodes.

  Marketing

  Businesses also harness facial recognition software capabilities for the purpose of advertising and marketing. Using facial data gathered from attendees of promotional events or visitors at stores, these organizations can narrow down key characteristics about their audience. Physical features gathered by these systems can reveal insights about customers’ gender, ethnicity, and age that marketers can use to curate advertisements for their audiences.

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TIME SAVED: Crafting this content required 20 hours of dedicated writing, editing, research, and design.