Attracting your Webinar Audience: A Guide to Lead Generation

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Provided by: GoToWebinar
Topic: Collaboration
Format: PDF

Find out how to best utilise webinars to maximise lead generation via a low-cost vehicle to reach a large and dispersed audience, they are an extremely effective strategy to generate more qualified leads.

A survey by MarketingProfs found that 70 percent of marketers view webinars as effective or very effective at generating qualified leads.

In this eBook, we will take you step by step through the process of building a webinar, including

  • Selecting a topic
  • Promoting your event
  • Strategic lead capturing
  • Finding speakers and panelists
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