Attracting your Webinar Audience: A Guide to Lead Generation - TechRepublic

Attracting your Webinar Audience: A Guide to Lead Generation

Last Updated: February 12, 2022 Format: PDF

Find out how to best utilise webinars to maximise lead generation via a low-cost vehicle to reach a large and dispersed audience, they are an extremely effective strategy to generate more qualified leads.

A survey by MarketingProfs found that 70 percent of marketers view webinars as effective or very effective at generating qualified leads.

In this eBook, we will take you step by step through the process of building a webinar, including

  • Selecting a topic
  • Promoting your event
  • Strategic lead capturing
  • Finding speakers and panelists
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