Driven by their online buying experiences, savvy business to business (B2B) buyers are demanding omni-channel capabilities when making work-related purchases. But for B2B sellers in today’s rapidly changing world, building an effective omni-channel experience for buyers is not easy. It requires integrating world-class technology while transforming legacy structures and processes.

For B2B organizations that do it well, omni-channel can represent a powerful competitive advantage. Based on a study by Forrester Consulting, you’ll learn how B2B buyer expectations are transforming how suppliers sell and deliver products and services.