The 2019 Global Cost of Data Breach Study from Ponemon Institute, sponsored by IBM, provides benchmark data based on actual experiences of more than 500 organizations around the world who experienced a data breach between July 2018 and April 2019. The analysis in this research study takes into account hundreds of cost factors, from legal, regulatory and technical activities, to loss of brand equity, customer turnover, and the drain on employee productivity. It answers critical questions such as: How much can a data breach cost? And are you doing enough to prevent it from happening to you?