Encryption and decryption are the essential processes in multimedia processing. Especially, in digital image processing, the importance of these two is high. Digital image processing facing several problems in recent times, those are protection of owner rights and designing of perfect encryption algorithm against hacker attacks. In recent years, different algorithms proposed based on the chaotic systems. But this proposed algorithm offers low key space and limited security. Hence, this paper aims to propose novel algorithm based on the toy principle rubik cube.