IBM and CBS Interactive
Communication service providers in 70 countries around the world rely on ZSmart software from ZTEsoft, a subsidiary of ZTE Corp., the largest manufacturer of telecom equipment in China.
ZTEsoft provides operational and business support solutions including billing, customer service, network optimization, and many other critical components for global operators of wireless, wireline, and broadband cable services. It also provides analytical tools for customer experience management (CEM), enabling providers to nurture positive relationships with subscribers and to address complaints and problems quickly.
ZSmart CEMS (Customer Engagement Management System) is a big data solution based on powerful analytics, crunching vast amounts of data collected from search engines, call centers, network hubs, browsing activity, and more. In late 2014, ZTEsoft partnered with IBM to find out whether these analytics workloads would run more effectively and scale more smoothly on Power Systems vs. x86 platforms.
This case study outlines the business drivers that prompted ZTEsoft to pursue a partnership with IBM Power Systems and explores the benchmark research results, which are instructive for any company planning to phase analytics into its operations.