Customers demand better support than before. But in times of emergency or uncertainty, traditional customer support is unsustainable. Call centers can’t keep up with outsize demand. Customers are kept waiting. Agents get burned out. AI for customer service reduces wait times and frustration. Virtual agents can update addresses, fulfill requests, and build on past customer interactions. And that’s just the start.

Read our smartpaper to learn how IBM Watson Assistant improves customer service.