Setting your organization on the path to customer obsession means modernizing, consolidating, and simplifying your tech stack. This includes sifting through the sea of emerging technologies to identify which will be most effective in delivering an exceptional customer experience. Shifting your technology portfolio to win, serve, and retain customers is not a quick fix. In this guide, you’ll learn four key considerations for building a tech strategy that puts customers first—and guidance on how to put that strategy into practice.