Lead Generation: A New Strategy for Attracting Target Customers

Online advertising Industry is gaining importance for the marketing discipline. Its new technologies and online practices have created a place where there is no way for avoiding its privileges. In this regard, this paper reviews one of the new practices in online advertising. Lead generation or lead gen has been designed to provide some insights and knowledgeable data about online consumer behavior. The paper presents the core concepts of LD and defines how it works.

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