Mass Producing Deliciousness: How Enterprise Can Accelerate Content Creation for Hungry Consumers
A consumer’s impression of a brand is like a mosaic. It’s made up of many individual touchpoints. When a
consumer is faced with a big decision, say abandoning a known brand for its competitor, the overall mosaic
impression is often what convinces them to stay. Leading businesses do this by utilizing design – emphasizing
the look and feel of their experiences.
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