Text is the largest human-generated data source. It grows dramatically every day as we update on social media, send emails, and conduct business online using computers and mobile devices. As we transmit and store all this information on our various devices, our human experiences, perspectives, and knowledge are increasingly captured as unstructured text data.

All of that data can be used to drive business improvements, but the big question for most organisations is how?

Read more to learn how SAS Text Analytics provides a flexible framework that addresses a range of use cases in support of a single initiative, and how machine learning can automatically discover relationships and patterns that exist within text.