Are you delivering products that your customers really need, or what they say they want? According to fresh research from Jama and Forrester Consulting, 50% of business leaders are giving customers what they think they want but that fail to meet their real needs. Knowing the difference can be what separates tomorrow's leaders from the rest of the pack.
Read the new study for insight on how to deliver great products in the age of the customer. Learn the latest trends on requirements management, iterative delivery and collaboration and how to capitalize on advances in product delivery to out-innovate your competition and delight your customers with products that truly deliver value.