- Best for routing leads to sales reps: ZoomInfo
- Best for lead list building: UpLead
- Best for email verification: Wiza
- Best provider supporting advanced data hygiene: Lusha
- Best provider with simple user interface: Lead411
- Best for data enrichment: Clearbit
Apollo is a robust B2B database provider that offers end-to-end sales data and tracking. With a variety of features like lead routing, browser extensions and pipeline forecasting, its solution can be scalable to meet an organization’s needs. Here, we compare similar providers and their key offerings to help you find the right fit for your business.
Top Apollo competitors and alternatives: Comparison table
Having a strong B2B database provider can improve any business’ lead generation strategy while also cleansing and segmenting the incoming data for effective outreach. Here, we’ve highlighted four additional major features offered by the top B2B databases.
| Buyer intent data | Lead scoring | Data accuracy guarantee | Sales engagement | Pricing | |
|---|---|---|---|---|---|
| ZoomInfo | Yes | Yes | No | Yes | Contact for quote |
| UpLead | Yes | No | Yes | No | Free starting price |
| Wiza | No | Yes | Yes | No | Free starting price |
| Lusha | Yes | Yes | No | No | Free starting price |
| Lead411 | Yes | Yes | Yes | Yes | $75 per user, per month |
| Clearbit | No | Yes | No | No | Free starting price |
Top Apollo competitors
Below are B2B databases that offer features similar to those provided by Apollo. Our list of the top Apollo alternatives include ZoomInfo, UpLead, Lusha and others. I identified a unique use case for each provider that might help you identify one that’ll match your business needs. Example use cases are the best alternative for routing leads to sales reps in real time or the best alternative with an easy-to-use interface.
Next, I’ll dive into each of these ideal use cases as well as their pricing information, key features, and pros and cons.
ZoomInfo: Best for routing leads to sales reps
ZoomInfo is a powerful B2B database provider with capabilities in sales, marketing and recruitment. Its specialized lead routing functionality segments and distributes incoming leads to online sales reps or those specifically experienced with leads of that kind through special automates and rules.
Pricing
- SalesOS: Access company insights and contact information. Contact for quote.
- MarketingOS: Pipeline management and digital marketing solutions. Contact for quote.
- TalentOS: Source and manage candidates for company recruitment. Contact for quote.
Features
- Native phone dialer: Build multi-touch cadences with leads right from the platform with their native phone and email tools.
- Cross-channel marketing: Design targeted display and social media advertising to use across multiple channels.
- Website chat: Set lead alerts to engage best-fit buyers or automate lead-qualifying interactions in real time from your business website.
ZoomInfo pros and cons
| Pros | Cons |
|---|---|
| 14-day free trial. | Limited pricing info available. |
| Large internal lead database. | Buyer intent costs extra. |
| Identifies anonymous site visitors. | User reports of a steep platform learning curve. |
Why we chose ZoomInfo
ZoomInfo is a robust B2B database and lead generation tool. By offering solutions for sales, marketing, operations and talent acquisition, the platform can help organizations identify and funnel leads into their existing sales funnel. ZoomInfo can also help users engage with customers directly and across channels on one unified platform.
Both ZoomInfo and Apollo offer lead routing, browser extensions, pipeline forecasting and buyer intent data. However, ZoomInfo doesn’t provide upfront pricing information and has user reports indicating it can be a difficult platform to learn. For a provider with an easy-to-use interface and upfront pricing, I recommend considering Lead411 for their transparent pricing disclosures and UX/UI.
For more information, head over to our detailed ZoomInfo review.
UpLead: Best for lead list building
UpLead is a B2B data provider and technology company offering access to verified B2B contacts with direct email addresses and phone numbers. You can search through their 155+ million contacts by industry, location, sales volume, number of employees, public vs. private, contact title, job function and more. Click on any search filter and generate an automatic list of qualified leads in real-time.
Pricing
- Test Drive: Get five credits and verified email addresses and phone numbers for seven days.
- Essentials: Everything in the Test Drive plus CRM integration and 170 monthly credits for $99/month.
- Plus: Everything in the Essentials plan plus data enrichment and 400 monthly credits for $199/month.
- Professional: Everything in the Plus tier, plus buyer intent data and a custom amount of monthly credits. Contact for quote.
Features
- Chrome extension: Search for individual and company information with their browser plugin directly from the lead’s website or LinkedIn page.
- Email verification tool: Find email addresses in bulk and then verify their accuracy in real time.
- Intent data marketing: Discover what potential clients want to know before making a purchase, and use that information to strategize marketing efforts.
UpLead pros and cons
| Pros | Cons |
|---|---|
| No setup fee. | Short trial period compared to industry standards. |
| 155+ million contacts. | Users report outdated dashboard UI. |
| 95% accuracy guarantee. | User reports of billing complications. |
Why we chose UpLead
UpLead is a scalable B2B database that can provide real-time verified emails, mobile numbers and intent data. Its data accuracy guarantee of 95% is above the industry average, making it a trustworthy source of prospecting lists. In addition to UpLead’s product demo, users can select a support plan based on monthly credits and access to integrations.
If you want a similar provider to UpLead with a chrome extension, buyer intent data and third-party integrations, I suggest looking into ZoomInfo.
Wiza: Best for email verification
Anyone can use Wiza’s free email finder and verification tool. Users can find professional email addresses by submitting a full name and company domain for instant results. This tool has a 97% accuracy rate. Additionally, email lists can be created from LinkedIn and activate Wiza’s real time email verification and scoring feature.
Pricing
- Free: $0 per user per month. This limited plan offers 20 emails and 5 phone numbers per month.
- Starter: $49 per user per month and only available to be billed monthly. This plan includes 100 emails and 100 phone numbers per month, CRM integration and team analytics.
- Email: $83 per user per month billed annually or $99 per month billed monthly. This includes unlimited emails, $0.35 per phone number, 10,000 exports a month and CRM integrations.
- Email + Phone: $166 per user per month billed annually or $199 per month billed monthly. This plan includes 500 emails and phone numbers per month, CRM integration and team analytics.
Features
- Data exporting: Download prospect lists on a CSV or sync the information directly into your CRM software.
- LinkedIn Sales Navigator tool: Connect Wiza to LinkedIn to reveal verified contact information.
- Targeted lists and filters: Search for prospects that perfectly match your ICP with advanced filters like job seniority, company size, industry and more.
Wiza pros and cons
| Pros | Cons |
|---|---|
| Provides a guided demo of the product. | Paid tiers can be expensive for smaller businesses. |
| Offers a chrome extension. | No lead engagement features. |
| 97% title accuracy, 99% email accuracy and less than 1% bounce rate. | Real user reports of complicated list exporting. |
Why we chose Wiza
Wiza offers a suite of tools to help businesses find people’s email addresses on Linkedin and across the web. It can serve as both a B2B database and candidate prospect software for sales or recruitment teams. Wiza also offers integrations and API to connect its product with your existing tech stack.
Lusha: Best provider supporting advanced data hygiene
The Lusha platform and plugins can integrate with APIs and other third-party tools to maintain a fresh and always up-to-date database of leads. Lusha prioritizes privacy and security and is accredited under ISO 27701, the top international privacy standard. This way, users gain access to accurate, dynamic and compliant data powered by crowdsourcing and AI.
Pricing
- Free: Receive free credits and direct phone number for one free user.
- Pro: Get everything in the Free tier, plus list management and exports, for $29 per user per month.
- Premium: Get everything in the Pro tier plus bulk prospecting and analytic access for $51 per user per month.
- Scale: Get everything in the Premium tier plus CVS enrichment and CRM integrations for a custom quote.
Features
- Buyer intent: Use behavioral data to know when targeted decision-makers are ready to purchase a solution like yours.
- Browser plugin: Search and find contact information for leads from anywhere on the web.
- Activity alerts: Get notified when your prospect makes a change that influences their buying potential, such as a job title change.
Lusha pros and cons
| Pros | Cons |
|---|---|
| CCPA/GDPR compliant. | No data accuracy guarantee. |
| Quick client onboarding and instant access. | Limited social media lead prospecting. |
| Affordable option for small businesses. | User reports of occasional incomplete profiles. |
Why we chose Lusha
Lusha is a go-to-market intelligence B2B platform supporting sales, marketing and recruitment teams. Users can access global data right at their fingertips through Lusha’s robust internal database of over 50 million enterprise business profiles, 44 million small business profiles and 45 million North American contacts. Users can generate in-depth profiles for contacts or companies that include full names, job titles, contact information, social media links and so much more.
Users of Lusha praise the database for its easy implementation. This makes it a primary alternative to Apollo. But Lusha doesn’t offer a data accuracy guarantee. If that’s a requirement for your business, I recommend looking into UpLead.
Lead411: Best provider with simple user interface
Lead411 is a sales intelligence solution and B2B database provider that offers fresh, unlimited sales leads and IT intelligence within a simple dashboard UI. Offering a variety of data solutions, Lead411 converts sales intelligence into actionable data, allowing you to quickly identify where to focus sales engagement and outreach.
Pricing
- Basis Plus Unlimited: $75 per user per month when billed annually or $99 per user per month when billed monthly for unlimited email views and 2,400 exports a year.
- Pro with Bombora Intent: Everything in Basic+ with 10,000 exports a year. Contact for quote.
- Unlimited: Everything in Basic+ with unlimited exporting and dedicated support. Contact for quote.
Features
- Data verification: Avoid stale data through a strict re-verification process that formats and researches data constantly.
- Buyer intent data: Automatically filter and segment leads based on whether they have an immediate need for your product or service.
- Lead scoring: Use their ​​Growth Intent Algorithm to identify high-quality leads with multiple growth indicators to strategize when to begin nurturing these new clients.
Lead411 pros and cons
| Pros | Cons |
|---|---|
| Domestic and international lead sourcing. | More expensive option. |
| Robust analytic and reporting capabilities. | Limited customer support. |
| Integrates with 25+ CRMs. | Reports of slow exporting. |
Why we chose Lead411
Lead411 is a B2B data provider that offers unlimited email views, no hidden export fee and no mobile phone or email limitations. Its data solutions include all core features contact enrichment, data verification as well as B2B direct dials from within the platform. Lead411 also serves businesses that are in account based marketing, recruiting, sales service and SaaS and technology.
If you want a B2B database that not only can source and score leads for sales or recruitment but can also begin engaging with them beyond direct dials, I suggest ZoomInfo for its advanced communication features.
Clearbit: Best for data enrichment
Clearbit, by HubSpot, uses real-time enrichment to provide full profiles on every lead, contact and account to help convert your best opportunities at the right time. Imported data is automatically refreshed as soon as their machine learning tools detect a change. This ensures the data users are referencing is always up to date and fresh. Clearbit also seamlessly integrates with a variety of third-party marketing and sales tools.
Pricing
- Free: Basic access to 25 credits per month and Hubspot pipeline building.
- Growth: 125-1,000 credits per month plus qualified leads for $50-$275/month.
- Business: If you want more or are an enterprise-level company, contact for a custom quote.
Features
- Lead segmenting: Create precise lead targeting workflows to drive better engagement.
- Database migration: Merge your existing database, even if it’s large, to transfer and cleanse all leads and profiles.
- Website lead tracking: Attach short and attractive lead generation forms to your webpages for more conversions.
Clearbit pros and cons
| Pros | Cons |
|---|---|
| Variety of integration options. | No data accuracy guarantee. |
| Offers a free version. | No lead engagement functionality. |
| Includes a mobile application. | Limited industry-specific segmenting. |
Why we chose Clearbit
Clearbit, by HubSpot, is now powered by AI to enrich records, score and route leads, and reveal buying patterns and intent from web visitors. Clearbit gathers public data from the web plus their own proprietary data to convert unstructured information into standardized data sets. This allows your business to have everything needed to go-to-market.
If data accuracy guarantees are a dealbreaker for your B2B database provider, I propose considering UpLead or Apollo.
Is Apollo worth it?
Yes. Apollo is worth it for businesses that want a B2B database that can help identify and engage with qualified leads, as well as a provider who can build automated multi-step touchpoints with your high-quality leads. Its free tier is also fairly robust, including limited credits and basic filtering features, making it a scalable provider to match your business size and needs.
You should still consider an Apollo competitor if you want no download or import limits, you want landing page form builders or you’re prioritizing international lead generation.
Apollo pros and cons
Here are some of Apollo’s top pros and cons. At a glance, Apollo comes with a large database of prequalified contacts as well as a high email information accuracy rate. There are also some user reports regarding the data accuracy of contact profiles and the complexity of the platform, which should be considered when making a decision.
| Pros | Cons |
|---|---|
| 275+ million contacts. | User reports of incomplete profiles. |
| 14-day free trial. | Steep platform learning curve. |
| 98% email accuracy. | Limited international lead data. |
Apollo pricing
Apollo offers different pricing tiers depending on your team size, how many credits and total lead exports you want a year.
- Free: Basic sequence automations plus 60 credits and 120 exports per year.
- Basic: $49 per user per month for 900 credits and 12,000 exports per year.
- Professional: $79 per user per month for 1,200 credits and 24,000 exports per year.
- Organization: $119 per user per month for 2,400 credits and 48,000 exports per year.
Do you need an alternative to Apollo?
Apollo is a solid option for businesses as they start to build out lead lists with actionable insights, especially with its general affordability. Some users may find the platform itself complex, especially compared to other options with similar price points. Ultimately, you should decide if its enrichment and engagement capabilities will adequately support your particular database and lead generation needs.
For a full list of the top B2B database providers, check out our guide, where I evaluate the top providers with their key features, pros and cons, and more.
Methodology
To evaluate each of Apollo’s top competitors and help identify their individual strengths and weaknesses, I compiled information directly from each provider’s websites and resources, including top features, customer support, prices and scalability. I also took into account verified user reviews to gain insight into user experiences with features only available with paid tiers. From there, I passed each provider through an inhouse rubric comprising criteria the average user would consider important before investing in a B2B database. Those criteria include ease of use, cost transparency, core features, user experience and customization functionality.
