fast facts

Starting price: Starts at $199 per month.

Key features

  • Supports connectivity to over 200 e-commerce-related data stores.
  • Connects with applications like Salesforce, Zendesk, HubSpot and Google AdWords.
  • Offers data warehouse insights.
  • Includes ETL and reverse ETL capabilities.
  • Offers API generation.

Take advantage of’s 14-day free trial for one of its modules. is a cloud-based integration platform as a service. It offers extract, transform and load and data pipeline solutions, primarily focusing on e-commerce customer data and extensive automation features. While is touted as a low-code platform, you can still use comprehensive code as needed for expression languages, advanced application programming interfaces and webhooks.

The importance of data will only continue to grow in 2024 as companies seek better and more effective ways to harness information. Solutions like or any of its alternatives that offer data warehouse integration combined with ETL techniques will help achieve better data analytics, which in turn helps achieve business objectives.

Featured Partners: Business Intelligence Software pricing pricing is product-dependent and based on the number of connectors used. You can expect to pay a flat fee per year based on how many connectors you need, and if you choose to add more connectors, you will pay an additional $2,000 per year. A 14-day free trial is also available for several modules.

ETL & Reverse ETL

This plan has three sub-plans, allowing you to select the pricing option based on how frequently your business runs pipelines. It’s plans are broken down like so:

  • Starter: At $15,000 per year, notable features include daily max scheduling, support for one scheduling cluster and two connectors. It also allows for unlimited packages, transfers and users.
  • Professional: At $25,000 per year, it enables you to schedule runs hourly. It supports on-premises connectors and offers up to 60 days of tailored onboarding.
  • Enterprise: This plan offers advanced security, support and features, and unlike the starter and professional plans, it allows you to run pipelines in real-time. Contact the company for pricing information.


For this product category, charges you based on the number of rows you need. It starts from 5 million rows. To make it easy to understand, we outline each pricing threshold in the table below.

Parameters (million)Monthly costAnnual cost (per month)
> 600Custom quoteCustom quote

API Generation doesn’t publish its API generation pricing. You must contact their sales team to request custom quotes for your needs.

Data Observability’s data observability is a freemium product that offers you up to three alerts at no cost, and each alert gives you unlimited notifications. features

The platform offers a variety of modules and features to support data integration, data warehouse management and ETL projects.

ETL & Reverse ETL offers features to help users with both ETL and reverse ETL processes (Figure A). With, you can specifically build and transform data pipelines with ETL connectors for Snowflake, Salesforce, NetSuite, REST API and Redshift. The platform offers over 220 low-code transformation options, allowing you to customize and manipulate your data as needed.

ETL & Reverse ETL Cron expression builder.
Figure A: ETL & Reverse ETL Cron expression builder. Image:

SEE: Explore the differences between data integration and ETL.

Another interesting thing to note is that allows you to schedule your package to run at any desired frequency, starting from 5 minutes (Enterprise plan only) to whatever time interval you require. This allows you to control when and how often your ETL or reverse ETL processes are executed — and you can run up to three packages concurrently.


In’s ELT and CDC solution, over 100 data connectors are available to automate data pipeline management (Figure B). It has prebuilt connectors that can extract data from various sources and unify it in a centralized location.

Data pipeline source configuration.
Figure B: Data pipeline source configuration. Image: automates mapping the data schema, ensuring that updates to columns, tables and rows are clean and accurate. The platform also allows for customization, enabling you to choose specific tables and fields to be replicated as well as define how source deletes are handled in the destination database.

Data Observability

This free feature is the latest component on the platform. Data Observability includes fully automated monitoring with customizable notifications, real-time alerts, historical alert resolution tracking and detailed end-to-end reporting (Figure C). The solution comes with a variety of alert types and hones in on correcting data errors and increasing data credibility at the data-owner level.

Add trigger modal for alert detail settings.
Figure C: Add trigger modal for alert detail settings. Image:

API Generation

The API Generation tool — which stemmed from DreamFactory — connects to data sources without APIs (Figure D). This unique feature makes stand out from its competitors. In addition, includes a well-known and comprehensive REST API solution.

API management dashboard.
Figure D: API management dashboard. Image: pros

  • Simple, straightforward and easy-to-use UI.
  • Comprehensive data security and compliance.
  • A multitude of data sources and destinations.
  • Responsive and helpful customer support. cons

  • The error logs from jobs are sometimes difficult to read and troubleshoot.
  • Limited documentation for advanced capabilities. alternatives

Though is a robust data integration platform, there may be better options for some users and organizations. Should it not meet your needs, we analyzed its top competitors to help you discover the best data integration tools for your business.

SoftwareIntegrate.ioFivetranHevo DataZapier
Best forAPI generationAutomated data movementData analyticsAffordability and integration
No-code editorYesYesYesYes
Free planNo, but some modules are freeYesYesYes
Paid plan free trial14 days14 days14 days14 days
Starting price
(billed monthly)
$199Pay for monthly active rows (MAR)$299$29.99
Fivetran icon.
Image: Fivetran

Fivetran: Best for automated data movement

Fivetran is an ETL data management tool that offers bulk and batch data movement, data centralization and replication, and quick and easy connector deployment. Fivetran’s strong emphasis on automated data movement makes it a preferred choice for organizations looking for an efficient way to move their data between different sources and destinations.

Compared to’s 150+ connectors, Fivetran boasts 400+ connectors, covering many data sources such as databases, cloud applications, marketing platforms and more.

SEE: For more information, explore our full Fivetran review.

Hevo Data icon.
Image: Hevo Data

Hevo Data: Best for data analytics

Hevo is an end-to-end data pipeline platform with a focus on data warehouse centralization, analytics transformations, and business and operational intelligence.

Its data transformation capability gives it an edge over You can drag and drop prefabricated transformation blocks in the dashboard or write Python scripts to launch data transformations and enrichments. This flexibility allows you to customize and adapt your data transformations per your requirements.

SEE: For more information, check out our complete Hevo Data review.

Zapier icon.
Image: Zapier

Zapier: Best for affordability and integrations

Zapier is a no-code automation platform that works across thousands of applications. It focuses more on automation and integration than comprehensive data management and analysis. As such, Zapier is application-oriented and relies on workflows.

If you need a cheaper alternative to and want a wide range of integrations, Zapier is a great option.

SEE: See how Zapier compares to our list of top proposal management software.

Review methodology

To write this review, we collected and analyzed data from various sources, including website information, customer reviews and personal experiences. We evaluated the platform based on its features, user interface, pricing, customer support and overall user experience. We also assessed some of its competitors to determine its top alternatives and provide a comprehensive comparison.

SEE: If you’re still not sure is right for you, check out some of these other top ETL tools.

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Learn the latest news and best practices about data science, big data analytics, artificial intelligence, data security, and more. Delivered Mondays and Thursdays