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ATT internet commercials

By lawrensarthur ·
Is anyone else as offended as I by the commercials depicting the truly stupid dad who has no clue about wireless but needs to be instructed by his all-knowing wife and daughter? If this portrayal were of any minority person there'd be rage in all the media, but because he's just a stupid middle-aged white male it's ok to deride him. What is it about this junk in our society that I'm not understanding?

ATT should be corporately ashamed of this commercial and needs to drop it already. I'm truly offended, not so much because of the content nearly as by the fact that it can only be done in this fashion by demeaning a white male. Any other group simply wouldn't tolerate it. If these commercials were allowed to run using, say, the mom as the stupid one, or a black, or hispanic, perhaps a muslim, it would have been pulled from the airwaves shortly after its first day on the air. It's not the content that's offensive, it's the inequality.

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Interesting issue

by robo_dev In reply to ATT internet commercials

With my AT&T uVerse DVR, I simply skip commercials.

Although I admit to having watched the 'Imported from Detroit' Chrysler ad at least twice during the SuperBowl....neat commercial.

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It was probably written by white males, so, whatever.

by seanferd In reply to ATT internet commercials

And it was also probably commissioned, produced, and approved by white males.

I'll note, though, that this sort of thing is noticed by the people who think that such such stereotyping, etc., has a negative impact, regardless of which group is represented poorly or inaccurately.

However, please substantiate any claims that this commercial stereotypes white men as stupid. Also, show how this sort of white male stereotype somehow outweighs other possible stereotyping of other groups in commercials or programs.

Regardless, white males are still the most privileged group, and have little to complain about as a class.

I also would submit that the stereotype is the old standby "un-hip older generation" with a hint of "clueless user". I still know people who still can't be bothered to set the clock on a VCR. For nearly thirty years. It is barely a stereotype at all, but one into which I fall when it comes to technologies which interest me not. (Although I could take ten minutes to figure them out if necessary, they aren't part of my milieu, so I am un-hip to the kids. Of course, they can barely use most devices correctly themselves, but they manage to post to Facebook, which makes them "with it" and me not.)

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