Best use of TechRepublic Posts in Social Newtork Marketing

Working with a small retail computer store in Southern CA. We are developing a marketing strategy which involves facebook, twitter, a newsletter, blogs and videos. I would like to include links to GREAT posts I have gotten from Tech Republic in the material. I know I can just post the link and have done that. I think there is more I can do which would enhance my presence overall. Even though I primarily seek a local customer. I do remote access support all over the US. I want to remain in integrity with the material from Tech Republic and get everything I can out of it.

Is anyone using these techniques successfully?
What do I/we need to watch out for?
What resources have you found helpful and what tools are available to help?