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Big Data, Big Assumptions?

By Kevin917 ·
"The big data software for this insurance company could set the standard rate for the customer and then provide a discount (or penalty) based on more thorough data analysis. The first analysis would be based on structured data (driving record, legal record, credit score, etc.). The second analysis could be based on an unstructured source of data such as the person???s social graph (Twitter stream, YouTube views, etc.). People that do a lot of parental stuff on their social graph would likely get a discount, while those whose social graph is full of thrill-seeking activity would likely get a penalty."
end quote
Anybody else find that a bit disturbing?

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