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Business Sense in Mobility of CRM apps

By sundi_iyer ·
Is there any ROI sense in making CRM mobile?

I can see some ROI stories in Field Service where a field technician can get wireless access to technical documents, make online trouble tickets, get enterprise data relating to equipement, parts etc.
I do not see any ROI stories in Field Sales - If a sales person makes an online lead enquiry, is that going to convert into a sale ( compared to making an online lead enquiry through a wired internet application)

I am not doubting the ROI of CRM but doubting the ROI of mobility of CRM.

Any views on this would be greatly appreciated.


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Customized products

by generalist In reply to Business Sense in Mobilit ...

If you're dealing with an industry where customization can make the difference in a sale, having the proper tools can help.

Assume you're working with semi-trailers as an example. A potential customer may say that they like the way a company hastheir custom trailers configured. A Field Sales person might be able to access information about the custom trailers and come up with a proposal on the spot.

Another consideration is that some Field Sales reps also do a certain amount of Field Service, even if it is only delivering parts. If the Field Sales rep knows that an organization tends to go through a certain part or assembly relatively fast, they might have that in their vehicle for their next sales visit.

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