I can see some ROI stories in Field Service where a field technician can get wireless access to technical documents, make online trouble tickets, get enterprise data relating to equipement, parts etc. I do not see any ROI stories in Field Sales - If a sales person makes an online lead enquiry, is that going to convert into a sale ( compared to making an online lead enquiry through a wired internet application)
I am not doubting the ROI of CRM but doubting the ROI of mobility of CRM.
Any views on this would be greatly appreciated.
Thanx isn71
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If you're dealing with an industry where customization can make the difference in a sale, having the proper tools can help.
Assume you're working with semi-trailers as an example. A potential customer may say that they like the way a company hastheir custom trailers configured. A Field Sales person might be able to access information about the custom trailers and come up with a proposal on the spot.
Another consideration is that some Field Sales reps also do a certain amount of Field Service, even if it is only delivering parts. If the Field Sales rep knows that an organization tends to go through a certain part or assembly relatively fast, they might have that in their vehicle for their next sales visit.
If you're asking for technical help, please be sure to include all your system info, including operating system, model number, and any other specifics related to the problem. Also please exercise your best judgment when posting in the forums--revealing personal information such as your e-mail address, telephone number, and address is not recommended.
Business Sense in Mobility of CRM apps
I can see some ROI stories in Field Service where a field technician can get wireless access to technical documents, make online trouble tickets, get enterprise data relating to equipement, parts etc.
I do not see any ROI stories in Field Sales - If a sales person makes an online lead enquiry, is that going to convert into a sale ( compared to making an online lead enquiry through a wired internet application)
I am not doubting the ROI of CRM but doubting the ROI of mobility of CRM.
Any views on this would be greatly appreciated.
Thanx
isn71