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Campaigning demographics

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by oz_media

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I found out today that the recing video game "Burnout" has billboards with "Voting Early Has Begun voteforchange.com" With Obama's mug pasted on them.

Good demographic marketing as we all know that artists,musicians, creative types like gamers usually lean left, something to do with the shoes I think. These people tend to think spacially and thus see greater community and peace around the earth than those who wish to dominate it alone.

ES has also stated that he ads will ONLY appear in games for XBOX until election day and will only be shown in 10 most contested states (Ohio, Florida, Iowa, Colorado, Indiana, Montana, North Carolina, New Mexico, Nevada, and Wisconsin).

I assume that, since they have an ability to target state and specific run dates, that this only refers to online gaming.

uh oh, targeted marketing WITHIN a video game!

EA has said McCain has not bought 'real estate' in their game "but there's still three weeks until the election".

XBox is designed to sell to an up to 30 demographic.

With paid gaming experiences, does this mean tah PC games will be free soon? Nope. Long live torrents on that one.

Perhaps new PC's will be available with a card that allows for ad free gaming too.

7 replies

by jellimonsta

Another good reason for me not to waste my life gaming.
I would play a whack a mole game with Obama's mug on it though. :p

by oz_media

for a whole host of racist games too.

Instead of the classic chicken shoot, where a farmer shoots chickens, you could have a KKK member....you get the picture.

Ah, I don't mind Obama, in fact I actually like him. I have just found that he has been getting weaker and weaker, and more desperate as teh election nears unfortunately making him stoop lower and lower. I think McCains experience has helped him to remain more composed and professional in his campaign of late, even though there is always a lot of left/right bashing from both sides.

Obama has lost much of the wind in his sails, McCain has been a titan steamship from day one, illustrating who can endure the upcoming term best.

I don't discount Obama completely though, as an outsider he has more in favour of my own best interests, but realizing there's more to it than that, I'd still have to side with McCain, regardless of foreign policy which I am starting to think isn't as evasively unrealistic as I had once thought.

(Max'll make a Republican out of me yet.)

by dadspad

the news said the Democrats were paying more adverisments within technology, but never thought about inside a game. :0

Sounds like a new way for anybody to advertise. Expect to see Coke/Pepsi, etc. billboards in the future! If you use the game online, expect updates in advertising. :D

by oz_media

How they will charge people to play online games, when the user supplies his own bandwidth and the server is funded by ads will be a major issue for me.

by notsochiguy

....you shell out your $10+ to see some crummy flick, and are subjected to 20 or so minutes worth of ads for Coke, some car company, and some cell phone company.

That 7:30 start time is actually more like 7:55 when all is said and done (and that doesn't count the previews).

Revenues are increased for the theater, but so are the costs and inconveniences for the audience!

:0

by jamesrl

Got a "free" Battlefield map a while ago - the billboards in the desert were rented out to advertisers.

EA had adverised a free Battlefield game coming out that was ad supported, but it seems to have fallen off the radar.

The regular battlefield game isn't hosted on EA serves, but on enthusiasts servers - being able to have ads could help offset the costs - currently my clan kicks in 10 a user a month to keep the servers running. Of course the problem is demographics, we get users from all over the world.

James

by oz_media

What a waste of time and money. Unless I really have a desire to see some amazing spectacle on the big screen, I just don't bother.
The last time I went to a cinema for a movie was when a band member was out here from Europe to finish a mix a couple of years back and we went to see a show one night (don't know what it was though).

I usually download a crapload of movies for home viewing in the evening.

Most TV shows are available for download too. I have recently cancelled my cable as I never watch it anymore.

If I want to watch a TV show, I download it and watch it on my own time (kinda like free Tivo) but for teh most part I just watch a movie or two every night and don't bother with regular tube.

I'm not the only one though, I have two or three friends who have also cancelled cable as they just watch movies or new episodes of TV shows they've downloaded instead.

Yeah yeah I know, but I do live in Canada and things are a bit nicer up here in that respect.

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