Question

Challenges with website speed/optimisation work - advice needed!

By jessicacompton ·
Wondering if anyone can shed some light on what to do here because I am a bit lost regarding our website optimisation...

We have worked with multiple digital agencies regarding our web optimisation/speed/SEO and lots of dev work has been done to speed things up. We have used GT Metrix to identify the improvements needed and have seen a good improvement across the board with all suggested areas now in amber/green ratings. (For reference I am the Marketing Manager but do not have a deep understanding on the technical side of things)

However, now this google update is coming next year I have become aware of the various areas to look at on 'pagespeed insights' and despite all the dev work, our desktop speed is 44 and mobile is a tragic 13!

In the field data and origin summary sections, it says there is not enough sufficient real-world speed data so doesn't supply figures for those areas and all other areas seem to be poor and do not mean much to me.

What should I do in this situation and how can I improve the pagespeed insights? Just feels like no matter how much work we do I am just going round in circles!
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All Answers

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Technical SEO

by raviprakash2 In reply to Challenges with website s ...

Check your website on SERPs using (site: example.com) operator.

It will tell If Google bot have crawled your web pages.

There might be the developers haven't written the code well. Did you tried how your website Google bot sees? Might be crawling error.

As mentioned, on GT Metrix you have already checked and optimised. Learn all the factors mentioned on GT Metrix and apply on to the websites.

Might the above tips will help.

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Some tools for SEO help

by DavidS24 In reply to Challenges with website s ...

The ways of website speed optimization listed below are very different and sometimes the solution to one problem can have a negative impact on another aspect of your site. That’s why we recommend analyzing the website speed after each change to determine what actions deliver the best results.

There are several performance evaluation tools that are worth trying:
- https://sitechecker.pro/white-label/ Monitor key metrics of SEO performance by tens and hundreds of websites.
- Google Pagespeed Insights is a free tool from Google that runs a performance test on your site and provides recommendations on how to increase performance.
- Pingdom is also a great tool for website speed testing with a number of useful features. It tracks your website’s performance history, makes data-driven recommendations on how to improve the website speed

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website speed/optimisation

by deborasumopayroll In reply to Challenges with website s ...

Guidelines to speed up your website
Once you have tested the speed of your website, you can start optimizing it. There are a lot of different ways to make your website work faster and we created the list of the most effective ones.

1. Use a Content Delivery Network (CDN)
2. Move your website to a better host
3. Optimize the size of images on your website
4. Reduce the number of plugins
5. Minimize the number of JavaScript and CSS files
6. Use website caching
7. Implement Gzip Compression
8. Database optimization in CMS

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Speed for pages

by chiarowland In reply to Challenges with website s ...

It's good you are aware of the technical seo importance
Here are some general rules that I follow myself, maybe you haven't paid enough attention to one of these points.
I'm working on a project (Link Removed by Moderator). There aren't many pages at this moment, but that's what I will definitely consider.

Enable compression.
Minify CSS, JavaScript, and HTML.
Reduce redirects.
Remove render-blocking JavaScript.
Leverage browser caching.
Improve server response time.
Use a content distribution network.
Optimize images.

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