Where I work, our Marketing people have total control over our website. It’s hosted externally which essentially takes IT out of the loop – however when we uncover issues, Marketing pretty much tells us to stay out of their sandbox.
I tend to take a “keep it simple” minimalist approach to websites in order to satsify the lowest common denominator – however the Marketing people want all the fancy Macromedia stuff that will make the experience for our customers who don’t have broadband access… or to optimize the website for XVGA resolution, etc. In other words, they use their new 3.2 GHz PC’s with 19″ flat screens as a benchmark for how the website should look, feel and act. When we tell them to scale it down to 800×600 res and we remind them that people still dial in or use locked-down public library PC’s – it goes in one ear and out the other. They forget that our customer base is mostly low-income people who can’t afford the latest and greatest.
Anyone fight this battle before?
