IT Employment

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Consultancy Business

By Tora ·
I'm currently looking at starting my own ICT consultancy business aprt from my full time job. I have made contacts with friends & peers. I need some ideas and advice on a different or unique approach to marketing my services.

Assistance greatly appreciated.


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Niche and small projects...

by Matthew Moran In reply to Consultancy Business

If you are doing this while maintaining a full-time job (which by the way is a GREAT way to start), make that fact well-known and make it a marketing plus. I did the same thing and after 8 months was making more part-time than full-time. I then left my full-time job after putting about 18-22 hours per week in place.

You also learn the ropes while having insurance and the like. So, regarding how to market it...

I created a small tri-fold (template right in Word) and included text similar to the following:

Weekend & evening consulting at incredible rates.

I provide "xyz" consulting to local companies. If you have needed high-level expertise but do not have enough work to justify a full-time employee and have been put off by the high-fees of other firms, I have a solution for you.

I provide these services during weekends and evenings, apart from my full-time job. Because I am gainfully employed, you do not have to cover any overhead associated with health care or facilities, leaving you with great service at great rates.

The above is just an example of how you could market the service. Your biggest business growth is going to be through personal referrals so do not hesitate to ask for those referrals.

I hope this helps.

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Niche and small projects revisited

by Tora In reply to Niche and small projects. ...

Thanks for information.I was actually looking at a way of attacting business on the local scene and will definetly be using youyr example to get them

thanks again

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