Delivering customer choice … by forceLocked
Let?s say you print an invoice with 2 pay slips on it and send it to your customer.
– The first one contains the normal invoice amount WITH a suggested additional service (for less or more money) included within the amount
– The second contains the normal invoice amount WITHOUT any additional services (at the expected invoice amount)
Hence the customer can choose to sign up for additional services or not at minimal expense to effort.
I call this ?Delivering customer choice by force? and it may become a popular method for those companies linking ERP to CRM and Output Management (or Enterprise Document Presentment – EDP)
With enormous take-up rates compared to normal inserts (pamphlets) my questions is this? ?How can companies not afford to deliver customer choice by force??
What are the technical problems involved when linking CRM and ERP systems together ? even from an external systems standpoint? Technology exists to do this at a reasonable cost so there must be another reason for the slow up-take. Comments please?.
I believe that this method will be prolific within a few years and may even spread into other forms when it becomes socially acceptable as a valid marketing / sales technique. Watch this space?.