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Dell's Mystery Coupons...

By CG IT ·
Got an email today that the subject was: Ever win the Lottery? Try your luck today with Dell's Mystery Coupon.

Reminded me of high school days when Jack in the Box's put secret sauce on their burgers and we would ask the driveup tell what was the secret sauce doing that Abbot and Costello's Who's on first skit.

I dunno, anyone into mystery coupons?


http://smallbusiness.dell.com/w/webView?cid=15292429438&mid=1742428815&pid=724512&vid=167&ee=ZGFubmFyYXNtQGFvbC5jb20_&si=&mv=H&bv=H&oc=P&sc=&k=1dsrgF

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They do that up here a lot too

by Oz_Media In reply to Dell's Mystery Coupons...

Not Dell, but stores like The Bay etc. They offer a scratch off savings that has to be doen at the checkout by the cashier, that way you don't know the value of the coupon until teh last minute, if it's not a good value and you put the item back, you lose the coupon.

If you can offer a deal, offer a deal across the board, mystery coupons are a way of drivingin the masses a small discount and offering big discounts to a few.

Wouldn't you be pissed if you saved 10% and the next guy in line got 50% off?

Why not just offer a discount price somewhere in the middle and offer it to everyone?

Bad marketing from my perspective, a bit of a sham.

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Nah

by JamesRL In reply to They do that up here a lo ...

I don't go out of my way to go there during these promotions, but I don't "not" go there, unless its insanely crowded.

I look at it this way. I don't buy anything there (and I don't shop there often) unless the price is already pretty reasonable and its a good value. So any more discount is a "nice" to have. If the next guy gets a bigger discount, good for him.

Pretty much all I buy there is name brand dress shirts anyway - like an Arrow, and I don't wear them much anymore.

James

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true

by Oz_Media In reply to Nah

I will shop at The Bay, when they have somethign i want. But it's not for the sake of a scratch off savings promotion, the promotion is useless really. Just give me a better price on the goods to begin with and I'll probably look in more often. I too don't care if osmeone gets a better scratch behind me than I did, but if I was motivatd to shop ther just fo rthe discount, I'd want it to be equal. That's my point, as a way of drawing business in, it's pure garbage marketing.

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Ever try the rebates? Frys Electronics is notorious

by CG IT In reply to true

for offering really good rebates but you never really get it. There are other stores that also use rebates. Newegg.com began to use them about a year ago. As with Frys, never got a rebate check. When asked the answer was oh you didn't send in something or they never got it or they didn't receive it before the rebate offer expired.

While great for initial sales, terrible for product and store reputation.

I have since stopped looking at rebate prices on anything and instead look at the sale price because that's about what I'm going to pay for it.

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Rebates

by Oz_Media In reply to Ever try the rebates? Fr ...

Rebates CAN be a good thing, if honoured by the reseller.

Any good reseller or authorized dealer will offer rebates at the point of sale. This is also a good indicator of their relationship with the manufacturer.

Example: a compny that doesn't hold much stock or a drop shipment reseller (one who doesn' thave a warehouse and simply orders the dealer to ship direct to the end user)will have very little leverage with price and rebates. A reseller or distributor with a good relationship with the manufacturer will e moving more product, qualifying themselves for kickacks which are usually passed directly to the buyer in the form of a slightly lower price. Due to the close relationship with the manufacturer, they will often offer warranty support from their own office or warehouse as well as offer rebates at the point of sale.

Example: Best Buy, has a good relationship with Paradigm, they warehouse and support it, get better kickacks from Paradigm etc. They will offer any rebates at the point of sale, can exchange product directly from their own warehouse and handle the manufacturer returns themselves.

A smaller shoo may be ale to uy and sell Paradigm, however as they hold no stock, they pay and charge slightly more, can't offer warranty support meanign it must be shipped at teh end users expense, directly to Paradigm for support. They also don't offer rebates at the point of sale.

So WHERE you buy and their relationship with a manufacturer makes a world of difference.

In the case of small shops, they often only carry a manufacturer's entry level products, that way they offer them at extremely low margins that MAY initially seem better than uyign from a big ox retailer hwo offers teh same product. Some people tend to believe it also offers more personable service and better one on one support.

However, as they make so little IF they don't manage to upsell yuo on a sale price, you can't expect them to support it, offer direct rebates etc.

I am not a fan of big box retailers at all, not in any way shape or form, but you do need to really consider WHO is selling a product, their volume compared to other lines they carry and whether or not they have full manufacturer's support.

This is also why you hear stories of grey market resellers all the time, they buy product through a third party and get NO support at all, in fact in many cases your warranty is null and void when buying from them.

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I shop at newegg for almost everything pc related

by Forum Surfer In reply to Ever try the rebates? Fr ...

So long as they are the cheapest, which they usually are.

The MIR's are successful most of the time, provided you jump through all of the manufacturer's incessant hoops. I prefer to buy items with instant rebates since they are guaranteed. Newegg and woot are one of my hometabs just in case they have a "shell shocker" that I can't pass up. I also love the category sorting by free shipping feature.

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An expose on mail in rebates

by JamesRL In reply to I shop at newegg for almo ...

I saw a documentary on them done by a Canadian news program.

Some of the rebate companies are better than others, but all of them count on the fact that many people will not follow through, and not take the steps to get the rebate.

Some are clearly hiding behind overly complicated processes so they have ample reasons to deny your rebate.

Others just bet you won't fight over $20.

Unless its an instant rebate, I won't consider the rebate in the price competition.

James

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I'm with you JamesRL won't consider a rebate

by CG IT In reply to An expose on mail in reba ...

unless it's an instant rebate.

Your right in that most all count on the fact that many people will not follow through so the people who bought thinking lower price simply paid the regular price.

I look at regular price and if its a good price buy it. Phoey on mail in rebates.

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I PREFER instant rebates but mail ins work too

by Oz_Media In reply to An expose on mail in reba ...

I find most people who fail to get mail in rebates do not understand the rebate policy before buying. It's no different than someone buying a Vista CAPABLE machine and then complaining they can't play WOW at high frame rates with 2GB of RAM. It's not MS's fault, nor is it HP's fault, it's the consumer for buying blind.

Most consumers, are like those people who always expect the city to place signs to protect them instead of using logic and common sense to know that ice is slippery on a sidewalk in winter.

Consumers think that if the big bold print state you save $50.00 then they will indeed save $50.00 but that's not how marketing works.

You need to read the fine print and make sure you can meet deadlines, that the offer is available to you in your state/country etc.

I see offers ALL the time for free this and free that, for contest etc. but then in the fine print, "for US residents only". So while the product is still available in Canada, the freebie or rebate isn't.

I'm not suggesting it's just Americans that do this at all, it happens worldwide. Face it, most consumers are just plain stupid and easily lead, that's how people sell and market products to todays society.

I've said several times how this is used to sell music in the USA. a label/band will produce REALLY low quality, demo quality, music and release it as a new CD in the US and it sells simply due to marketing. It seems people have a fear of NOT having it and they will simply buy anything produced regardless of quality. Seriously, I've seen TERRIBLE quality bed track produced and sold by US labels. Sometimes a band runs out of money and they decide to home engineer a CD and release it, it is marketed as some great grass roots product without high production, and people gobble it up as if it's some cool medium. Look at all teh touring acts in teh mid 90's. They got away with sayign hwo cool it was to play without pyro an ig stage props. Some even toured without a band, just accoustic (or the more trendy name UNPLUGGED). Fans were all parrotign quotes used by promoters to sell tickets, "it's so much mroe down to earth, it's more natural and has mroe feeling to it" In short, the labels stopped paying for tour producers, expensive and timely pyro testing and fire permits for each stadium, all to recover what they thought was a market loss to downloads and they just sent the bands on tour. Oooh, it's so much more earthy feeling! Yeah, Motley Crue without a stage and effects is definitely grounded.

One of the complaints here against rebates was finding out it was mailed in too late or the offer is no longer available, how could you NOT know that at the point of sale? How is that an issue for the rebate company to resolve for you?

Trade law ensures such details are made available at the store, if not printed clearly on the packaging itself.

Over complicated processes? I've seen and created a **** of a lot of rebate programs and none of them have been overly complicated. I set out terms for retailers to get THEIR rebates all the time and most will try and get something they have missed out on due to their own negligence, low sales volume etc. "you didn't TELL us!" That's not my job, I gave you a document which you signed and accepted as a legal contract. It is written in plain English but you have to atop and actually read the terms an dconditions.

You are right in that most people simply don' bother and the provider saves a lot that way, but any rebate must be available.

I see the same people complain about advertising too. "I didn't see that anywhere!" "Er, it's right here on the box" "but the print is too small, how am I supposed to know that?"

Print must be above a minimum size, which is based on the average person's sight. If it is too small to understand, you should have someone in the store explain it to you. If you can't get answers, and the savings is your reason for buying, then go get it somewhere else.

seriously, its the same BS complaints as we see all the time with people saying Vista is crap, however they didn't research it for their needs, computers won't run Vista (again due to a lack of consumer research) etc.

It's as if they expect the store to always tell them of any limitations or qualifications before making a purchase. People always seem to want to blame someone else for their own mistakes and they fail to accept responsibility for making an unresearched purchase.

Rant over:


"Excuse me, sir? I think there's been a mistake. I know it's detention, but...um...I don't think I belong in here..."

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