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Time saving – Campaigns can be scheduled ahead of time, meaning you can channel your working hours into other projects. Whilst this is possible with other platforms, with a marketing automation system you have the added benefit of being able to schedule different posts to different audiences.
Increases productivity – Marketing automation frees up your marketing team’s time from performing repetitive tasks and gives them the capacity to brainstorm new ideas and boost productivity in other areas.
Personalization – You have the ability to create a tailored and unique experience for each customer, thereby increasing engagement and boosting sales.
Multi-channel campaign management – Keep track of all your campaigns across all your marketing channels from one platform.
Consistent tone of voice – By unifying all your marketing campaigns, you can ensure that your tone of voice remains consistent.
Improved ROI – By targeting customers more specifically, your marketing spend is being used wisely and efficiently.