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Has anyone had success running a radio ad campaign?

By joeclarkvideo10 ·
Hello,

I am researching the benefits of running a large radio campaign and I am wondering if anyone here has prior radio advertising experience? My goal is not at all branding, but rather direct sales. I would be directing the radio listeners to my website.
So I am wondering how the ROI of radio ads compares to web ads?

Does anyone have knowledge of how to purchase and setup a large radio campaign? I went through many resources and checked Advertising Campaign Examples but,I haven't found a clear source for rates and to purchase ads. Any advice?

Any help will be appreciated.
Thank you.
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